The Brand Gap Revised Edition available on December 05 2023 from BiggerBooks for 13.96
The Brand Gap available on January 11 2022 from Indigo for 20.45
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design available on November 12 2018 from Amazon for 8.00
The Brand Gap Revised available on February 02 2017 from NeweggBusiness for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">33.99
ISBN bar code 9780321348104 ξ1 registered December 05 2023
ISBN bar code 9780321348104 ξ2 registered January 11 2022
ISBN bar code 9780321348104 ξ3 registered November 30 2014
ISBN bar code 9780321348104 ξ4 registered February 02 2017
Product category is Marty Neumeier Computer Graphics Computers The Brand Gap Book
When it comes to communicating a brand, consistency is keywhich is precisely why you need to ensure that the brand you're trying to promote comes through clearly across every ...
^Marty Neumeier (2012). The Brand Gap, New Riders Press. Indigo. ISBN 9780321348104 (revised Jan 2022)
^Marty NeumeierThe Brand Gap: How to Bridge the Distance Between Business Strategy and Design, New Riders. Amazon. ISBN 9780321348104 (revised Nov 2018)
Branding and selling must live in peace. They seldom do - and that's not good for anyone.One reason there is confusion regarding brand/sales harmony is due to the over complicated nature of most books on branding. Branding has turned into a high concept domain of intellectuals and creative types that leaves the sales force feeling like strangers in a strange land.The good news is that Marty Neumeier has taken the time to write with clarity. He brings brand into clear focus with a direct and easy to read boo..
I am not a CEO, owner, entrepreneur, SVP of marketing, nor do I work in a company struggling to turn a fourth-tier brand into a world beater. Those are the native audiences for this wonderful, finish-it-in-a-plane-ride book. I'm a writer and consultant trying to explain branding to fundraisers, and what I intensely like about Marty Neumeier's brief "whiteboard overview" (his phrase) of branding is that it answers ALL my questions about branding and brand strategy quickly, simply, with nicely selected exampl..
This is an expanded edition of a book first published in 2003. In it, Neumeier develops in greater depth several basic ideas about how to bridge a gap between business strategy and design. My own experience suggests that on occasion, there may be a conflict or misalignment rather than a "gap." Or the business strategy is inappropriate. Or the design concepts are wrong-headed. Or the execution fails. Whatever, Neumeier correctly notes that "A lot of people talk about it. Yet very few people understand it. Ev..
itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">33.99
