Essentials Of Global Marketing

 ( Book Product ) 

Essentials of Global Marketing offers a concise yet innovative approach to the subject

• Essentials Of Global Marketing available on March 09 2018 from Indigo for 129.95
  
• ISBN bar code 9780273717843 ξ1 registered March 09 2018
  
• Product category is Book

• Sku # 978027371784
  

The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world. Hollensen includes brand new case studies on Nintendo Wii, YouTube and the Apple iPhone to provide cutting edge examples of the theory in the real world. The book breaks new ground with the quality and extensiveness of its supporting interactive features, which include multiple choice quizzes for every chapter that can be downloaded onto your iPod, and video case studies on internationally recognised companies such as Land Rover and Tata.

^ Essentials Of Global Marketing Indigo. ISBN 9780273717843 (revised Mar 2018)