The Global Brand

 ( Book Product ) 

A top executive at one of the world''s leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized worldRapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands

• The Global Brand: How To Create And Develop Lasting Brand Value In The World Market available on July 22 2018 from Indigo for 28.95
  
• The Global Brand available on June 20 2018 from Newegg for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">4.99
  
• The Global Brand available on February 02 2017 from NeweggBusiness for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">29.41
  
• ISBN bar code 9780230606227 ξ2 registered July 22 2018
  
• ISBN bar code 9780230606227 ξ3 registered June 20 2018
  
• ISBN bar code 9780230606227 ξ4 registered February 02 2017
  
• ISBN bar code 9780230606227 ξ1 registered September 21 2015
  
• Product category is Book

• Sku # 978023060622
  
• Sku # 9SIABHA4PA2722
  
• Sku # 9SIV0UN4FY0655
  

The Global Brand is a thorough investigation of brand strength in the accelerated modern business world.Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money. -Sir Martin Sorrell, Chief Executive Officer, WPP

^ Nigel Hollis (2008). The Global Brand: How to Create and Develop Lasting Brand Value in the World Market ISBN 9780230606227 (revised Oct 2015)
^ The Global Brand: How To Create And Develop Lasting Brand Value In The World Market Indigo. ISBN 9780230606227 (revised Jul 2018)
^ The Global Brand, St Martins Pr. Newegg. ISBN 9780230606227 (revised Jun 2018)
^ The Global Brand, St Martins Pr. NeweggBusiness. ISBN 9780230606227 (revised Feb 2017)