At its heart this book is about innovation and the innovation process. On the way, it considers aesthetics, design, creativity and the creative industries, and a number of other similar topics...
^Stoneman, Paul (2014). Soft Innovation : Economics, Product Aesthetics, and the Creative Industries, Oxford University Press, USA. BiggerBooks. ISBN 9780199697021 (revised Aug 2025)
^ (2013). Soft Innovation : Economics, Product Aesthetics, and the Creative IndustriesECampus. ISBN 9780199697021 (revised Mar 2023)