Consumer Behaviour In Action

 ( Book Product ) 

Consumer Behaviour in Action' introduces students to the fundamental concepts of consumer behaviour in a contemporary context

• Consumer Behaviour In Action available on August 23 2017 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">63.95
  
• ISBN bar code 9780195597080 ξ1 registered March 15 2016
  
• Product category is Book

• Sku # 9780195597080
  

The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples. Extended cases studies covering topics such as Nike, Cricket Australia, Target, and McDonald's in overseas markets, draw together each part of the book to connect the themes discussed and encourage students to develop a deeper understanding of the material. Research and insights from fields such as psychology, sociology and complex systems are included.

^ Consumer Behaviour In Action VitalSource. ISBN 9780195597080 (revised Aug 2017)