Pitch Invasion: Adidas, Puma And The Making Of Modern Sport

 ( Book Product ) 

Unlacing the story of how sport became so full of money … Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages

• Pitch Invasion: Adidas, Puma And The Making Of Modern Sport available on August 08 2018 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">9.99
  
• ISBN bar code 9780141902586 ξ1 registered January 30 2016
  
• Product category is Book

• Sku # 9780141902586
  

This is the incredible story of how the rivalry between two brothers turned sport into an industry. Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker’s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today’s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas’s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.

^ Pitch Invasion: Adidas, Puma And The Making Of Modern Sport VitalSource. ISBN 9780141902586 (revised Aug 2018)