Comic-con And The Business Of Pop Culture: What The World’s Wildest Trade Show Can Tell Us About The Future Of Entertainment

 ( Book Product ) 

The Comic-Con phenomenon—and what it means for your businessThe annual trade show Comic-Con International isn’t just fun and games

• Comic-con And The Business Of Pop Culture: What The World’s Wildest Trade Show Can Tell Us About The Future Of Entertainment available on July 22 2016 from VitalSource for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">27.0
  
• ISBN bar code 9780071797030 ξ1 registered February 18 2016
  
• Product category is Book

• Sku # 9780071797030
  

According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry.Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.

^ Comic-con And The Business Of Pop Culture: What The World’s Wildest Trade Show Can Tell Us About The Future Of Entertainment VitalSource. ISBN 9780071797030 (revised Jul 2016)