Back for a second series the ITV hit Mr Selfridge brings to life the spectacular rise of the American retail genius Harry Selfridge in a lavish and seductive series set in glamour of bustling London at the emergence of modern retail. Harry his family friends lovers and staff open up a rich cross section of London life. From the fashionable Mayfair society to the bright lights grease-paint glamour and backstage intrigue of London's theatres; from business board rooms private poker games and smoky jazz halls to the back-street cafes of the working men and women. It is the story of turn of the century ambition eccentricity and commercial enterprise against the remnants of stuffy Victorian and Edwardian values. The current address of Selfridges & Co is 400 Oxford St London W1A 1AB.
