Duracell is the World's No. 1 Brand - Based on Nielsen Worldwide sales data 2007-2008 Made in the USA Mercury Free Duracell CopperTop AA Alkaline Batteries, 20 Count
Although I mostly use nimh cells these days for their higher current capacity and their green qualities of not being thrown away, there are things that still need alkaline batteries. Remote controlls can run 2 years on a set (although the eneloop cells are an option). Some flashlights need the 1.5 vs the 1.2 volt difference in alkaline cells and nimh. Also some times you don't have 4 charged up batteries ready to go, so alkaline is the alternative you pay for no..