The men-ü Styling Clay provides long-lasting control texture and definition allowing you to confidently wear your style all day long without compromise. Despite a diminutive size which is TSA compliant for carry-on luggage the clay delivers up to 80 applications and is strong enough to work difficult hair into the look you desire. – L.R. Directions for use: Put a small amount between palms and rub together. Work evenly and thoroughly into dry or towel dry hair. Mould hair into desired style.