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" Price Tag" is a song by English singer-songwriter , featuring American rapper B.o.B. It was released on 25 January 2011, in the United Kingdom as the second single from Jessie J's debut studio album, Who You Are (2011). "Price Tag" was written by Jessie J, Dr. Luke, and B.o.B, and it was produced by Dr. Luke. It serves as the album's lead single in the United States. An official remix features British rapper Devlin. The song debuted at number one on the UK Singles Chart. Elsewhere, the single also topped the charts in Ireland and New Zealand, becoming Jessie J's first number-one single in all these countries and her native United Kingdom. In the United States, "Price Tag" peaked at number 23 on the Billboard Hot 100. Additionally, the song charted at number one in nineteen countries, becoming Jessie J's biggest hit to date. The song was also the biggest-selling collaboration of the year in the UK. At the 2012 Brit Awards, "Price Tag" was nominated for Best British Single.

Jessie J has performed the song live many times, with other singers filling in for B.o.B or his verse being completely removed. The video features an oversized teddy bear, a money tree, and Jessie J as a ballerina in a large jewellery box. The single has sold 1,240,000 copies in the UK as of October 2015 and over three million copies worldwide. The song was covered by on BBC Radio 1's Live Lounge on 31 May 2011. In December 2011, Jessie J recorded a Christmas-themed version of the song, with an interpolation of "", featuring vocals from British singer-songwriter Jan.


Composition
"Price Tag" is an , "feel good" track, inflected with bounce and a sing-along chorus with powerful vocals from Jessie J, slinky guitars, and a vintage backbeat. The drum beat for the song bears a striking resemblance to that of "Zimba Ku" by , whose record label have filed a lawsuit alleging copyright infringement.

According to the sheet music published at Musicnotes.com by Sony/ATV Music Publishing, "Price Tag" is written in the key of with a tempo of 84 beats per minute. The song is in , and it follows a chord progression of F–Am–Dm–B (I–iii–vi–IV). Jessie's vocals span from A3 to D5.

Jessie J has been criticized by people who find the lyrics of the song hypocritical: a "rich rock star" telling the rest of us that money doesn't matter, or questioning why she then charges for her music. She has repeatedly explained in interviews that this is a misreading of her meaning, which skewers the superficiality of conspicuous consumption—or more simply, that "show-offs suck." "For me, so much I hear about how much money people have and how people just take stuff too seriously. It’s not me saying that you can live for free, because obviously that isn’t the case; but I’m saying that you don’t always have to let it be about that. It isn’t always about how much your shoes cost. It’s about the fact that you even have a pair of shoes to walk in."Clayton Perry, "Interview: Jessie J – Singer and Songwriter", Clayton Perry's Interview Exclusives (website), 21 January 2011


Critical reception
said it was a "ridiculously addictive introduction to an effortlessly great, new(ish) talent." 's Caspar Smith referred to both the song and J's previous single "Do It Like A Dude" as "planet-saving R&B-based hits-in-waiting." 's James Wells said that it "shows off the tirelessly upbeat, Motown-tinged singing and songwriting for which Jessie J has become known." He went on to contrast the song from other tracks from J's debut album Who You Are, calling it less aggressive and more "about the positive vibes." Nick Levine of compared the song to 's "Party in the U.S.A." (2009), which was co-written by Jessie J. He said, "Truth be told, 'Price Tag' does come off a little bit corny, but thanks in no small part to Jessie's spunky likability" and described it as a "sun-dappled, hip-hop-inflected midtempo head-nodder".


Chart performance
The song debuted at number twelve in Ireland on 4 February 2011. In the United Kingdom, the single entered at number one on the UK Singles Chart on 6 February 2011―for the week ending dated 12 February 2011―with first week sales of 84,000 copies. It became Jessie J's first number-one single on the chart. The song's charting also gave B.o.B his third UK number-one single. "Price Tag" became the first single to top the UK Singles Chart after being released to radio and retail on the same day, following a new "On Air, On Sale" initiative by Universal Music. On its second week on the chart, the song retained its number-one position by a margin of less than 5%, selling over 90,000 copies, preventing 's new single "Born This Way" and Chipmunk's "Champion" from debuting at number one. As of October 2015, the song had sold 1,240,000 copies in the UK. In the United States, the song debuted at number 88 on the Billboard Hot 100 on the week of 16 March 2011 and reached number 23. It went straight to number one in New Zealand and on Billboard's Bubbling Under R&B/Hip-Hop Singles Billboard, Bubbling Under R&B/Hip-Hop Singles 14 May 2011 and peaked at number 1 on Billboard's Hot Dance Club Play. It also received airplay, peaking at number 2 on the Top 30 Countdown for 2 weeks, behind "On My Mind" by .


Music video
The music video was directed by Emil Nava and was premiered on 30 January 2011. The video begins closing up on a giant teddy bear that is missing an eye and an arm, accompanied by a -rendering of Johann Strauss II's The Blue Danube, before zooming out to show a child version of Jessie J sitting next to it, who then gets up and walks around the bear, turning her into her full-sized self. Jessie J is then shown standing and holding out her hands, and as the lyrics suggest, a man and a moonhead appear on her outstretched hands (this is a reference to the two individuals who co-wrote the song with her: Dr. Luke is man and Kelly is moonhead in reference to his large head) and pointing to herself (referring to herself as pea because of her small head). The video then goes back to Jessie J in the lap of the large teddy bear and shows various scenes of Jessie J holding up items that relate to the lyrics, including a huge price tag and pointing to left and the right. As the chorus begins, Jessie J is shown dancing under a money tree with dollar bills covering its branches. A scene of Jessie J is then shown of her as an oversized ballerina in a jewelry box. As Jessie J says the words "video hoes", a scene of her wearing the same outfit as in her "Do It Like a Dude" video and dancing holding her crotch, suggesting that she does not approve of video hoes. Jessie J is next shown riding around on a small tricycle. As the song progresses into the second chorus, Jessie J and two background dancers are shown as , with Jessie J wearing a hat, dancing to the song. The video then moves to B.o.B as his verse begins, showing him dancing in front of a beat up car, that starts jumping and moving to the beat. He is then shown standing in the middle of four large, toy green army men. As his verse ends, Jessie J is shown squeezed into a doll house and holding a glass doll that is missing part of its head. As the video goes into its final chorus, scenes of Jessie J are shown her dancing with B.o.B, laying on the floor missing a leg, sitting in an oversized chair, dressed up as a doll in a blue and white dress, and dancing with her younger self. The video ends with Jessie J closing the door to her doll house; with her still inside it, the camera carries on zooming out.


Live performances
Jessie J performed an acoustic version of the song on the 's Later... with Jools Holland. "Price Tag" was also performed at the club Scala in London on 18 January 2011, with UK rapper Devlin performing B.o.B's verse. The song was performed in the US for the first time in a New York club. She performed the song, along with a track titled "Nobody's Perfect" from her debut album, in a studio session at Maida Vale studios for . Jessie J also performed Price Tag on The Graham Norton Show on 25 February and has also performed it on Lets Dance for Comic Relief. Jessie also performed the song (along with "Mamma Knows Best") alongside B.o.B on Saturday Night Live on 12 March 2011, making it her first performance on American television. Jessie J Makes Her Big American Debut on 'SNL' | Rolling Stone Culture|Video Blog|Music Entertainment Videos Retrieved 18 March 2011. She has also performed the song on the French X Factor SNL Archives | Episode . Retrieved 18 March 2011. and The Ellen DeGeneres Show. Jessie performs on Ellen show Retrieved 6 June 2011 In 2011, she performed the song in the Times Square subway station. Also, Jessie presented the song in the 2011 MTV VMAs and 2011 MTV EMAs. She performed the song at the 2012 Summer Olympics closing ceremony. On May, 2016 Jessie performed the song at 3rd Indonesian Choice Awards along with Masterpiece and Domino.


Track listing
  • CD single / Digital download
  • "Price Tag" (featuring B.o.B) – 3:41
  • "Price Tag" (featuring Devlin) ( Remix) – 3:27
  • "Price Tag" (Benny Page Remix) – 4:29
  • "Price Tag" (Doman & Gooding Remix) – 4:58
  • "Price Tag" (acoustic version) – 3:19

  • German CD single
  • "Price Tag" (featuring B.o.B) – 3:41
  • "Price Tag" (acoustic version) – 3:19

  • Digital download single
  • "Price Tag" (w/o Rap Edit) – 3:09

  • Digital download (Shux Remix)
  • "Price Tag" (Shux Remix featuring Devlin) – 3:27

  • Digital download (Rizzle Kicks vs. Rural Remix)
  • "Price Tag" ( vs. Rural Remix) featuring – 3:15


Credits and personnel
Credits adapted from Who You Are album liner notes.

  • – songwriter, vocals
  • Dr. Luke – songwriter, producer, drums, keyboards, programming
  • – songwriter
  • B.o.B – songwriter, additional vocals
  • Butch Coleman – bass guitar
  • Chris "TEK" O'Ryan – engineer, recording
  • Emily Wright – engineer and recording
  • Sam Holland – engineer and recording
  • Tatiana Gottwald – assistant engineer
  • Serban Ghenea – mixing
  • John Hanes – mixing
  • Tim Roberts – assistant mix engineer
  • Tom Coyne – mastering


Charts

Weekly charts
Australia ()2

Canada (Canadian Hot 100)4

Germany (Airplay Chart)1

Japan (Japan Hot 100)3

Romania (Romanian Top 100)3

South Korea International Singles ()4

Spain ()2

South Korea International Singles ()183
Spain ()34


Year-end charts
Australia (ARIA)9
Canada (Canadian Hot 100)22
France (SNEP)36
France Downloads Chart (SNEP)15
Hungarian Airplay Chart11
Japan (Japan Hot 100)28
Netherlands (Dutch Top 40)13
New Zealand Singles Chart7
Spanish Singles Chart45
Spanish Top 20 Airplay4
UK Singles Chart4
US Billboard Hot 10093


Certifications
| Australia (ARIA) | 6× Platinum | 420,000 |- | Belgium (BEA) | Gold | 15,000 |- | Denmark (IFPI) | Gold | 10,000 |- | Germany (BVMI) | Platinum | 300,000 |- | Italy () | Platinum | 30,000 |- | New Zealand () | 2× Platinum | 30,000 |- | Switzerland () | Gold | 15,000 |- | United Kingdom (BPI) | 2× Platinum | 1,240,000 |- | United States (RIAA) | 4× Platinum | 4,000,000


Release history
United States25 January 2011, Universal Republic
Top 40/Mainstream airplay
United Kingdom31 January 2011Airplay, digital downloadLava Records,
7 March 2011
Germany6 May 2011Lava Records, Universal Republic
Taiwan27 February 2011Digital downloadUniversal Music Group

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