Information overload (also known as infobesity, infoxication, information anxiety, and information explosion) is the difficulty in understanding an issue and Decision making when one has too much information (TMI) about that issue, and is generally associated with the excessive quantity of daily information. The term "information overload" was first used as early as 1962 by scholars in management and information studies, including in Bertram Gross' 1964 book, The Managing of Organizations, and was further popularized by Alvin Toffler in his bestselling 1970 book Future Shock. Speier et al. (1999) said that if input exceeds the processing capacity, information overload occurs, which is likely to reduce the quality of the decisions.
In a newer definition, Roetzel (2019) focuses on time and resources aspects. He states that when a decision-maker is given many sets of information, such as complexity, amount, and contradiction, the quality of its decision is decreased because of the individual's limitation of scarce resources to process all the information and optimally make the best decision.
The advent of modern information technology has been a primary driver of information overload on multiple fronts: in quantity produced, ease of dissemination, and breadth of the audience reached. Longstanding technological factors have been further intensified by the rise of social media and the attention economy, which facilitates attention theft. In the age of connective digital technologies, informatics, the Internet culture (or the digital culture), information overload is associated with over-exposure, excessive viewing of information, and input abundance of information and data.
Psychologists have recognized for many years that humans have a limited capacity to store current information in memory. Psychologist George Armitage Miller was very influential in this regard, proposing that people can process about seven chunks of information at a time. Miller says that under overload conditions, people become confused and are likely to make poorer decisions based on the information they have received as opposed to making informed ones.
A quite early example of the term "information overload" can be found in an article by Jacob Jacoby, Donald Speller and Carol Kohn Berning, who conducted an experiment on 192 housewives which was said to confirm the hypothesis that more information about brands would lead to poorer decision making.
Long before that, the concept was introduced by Diderot, although it was not by the term "information overload":
In the internet age, the term "information overload" has evolved into phrases such as "information glut", "data smog", and "data glut" ( Data Smog, Shenk, 1997). In his abstract, Kazi Mostak Gausul Hoq commented that people often experience an "information glut" whenever they struggle with locating information from print, online, or digital sources. What was once a term grounded in cognitive psychology has evolved into a rich metaphor used outside the world of academia.
Following Gutenberg's invention, the introduction of mass printing began in Western Europe. Information overload was often experienced by the affluent, but the circulation of books were becoming rapidly printed and available at a lower cost, allowing the educated to purchase books. Information became recordable, by hand, and could be easily memorized for future storage and accessibility. This era marked a time where inventive methods were established to practice information accumulation. Aside from printing books and passage recording, encyclopedias and alphabetical indexes were introduced, enabling people to save and bookmark information for retrieval. These practices marked both present and future acts of information processing.
Swiss scientist Conrad Gessner commented on the increasing number of libraries and printed books, and was most likely the first academic who discussed the consequences of information overload as he observed how "unmanageable" information came to be after the creation of the printing press.
Blair notes that while scholars were elated with the number of books available to them, they also later experienced fatigue with the amount of excessive information that was readily available and overpopulated them. Scholars complained about the abundance of information for a variety of reasons, such as the diminishing quality of text as printers rushed to print manuscripts and the supply of new information being distracting and difficult to manage. Erasmus, one of the many recognized humanists of the 16th century asked, "Is there anywhere on earth exempt from these swarms of new books?".
To combat information overload, scholars developed their own information records for easier and simply archival access and retrieval. Modern Europe compilers used paper and glue to cut specific notes and passages from a book and pasted them to a new sheet for storage. Carl Linnaeus developed paper slips, often called his botanical paper slips, from 1767 to 1773, to record his observations. Blair argues that these botanical paper slips gave birth to the "taxonomical system" that has endured to the present, influencing both the mass inventions of the index card and the library card catalog.
In the second half of the 20th century, advances in computer and information technology led to the creation of the Internet.
In the modern Information Age, information overload is experienced as distracting and unmanageable information such as email spam, email notifications, instant messages, Twitter and Facebook(Meta) updates in the context of the work environment. Social media has resulted in "social information overload", which can occur on sites like Meta (previously Facebook), and technology is changing to serve our social culture.
In today's society, day-to-day activities increasingly involve the technological world where information technology exacerbates the number of interruptions that occur in the work environment. Management may be even more disrupted in their decision making, and may result in more poor decisions. Thus, the PIECES framework mentions information overload as a potential problem in existing information systems.
As the world moves into a new era of globalization, an increasing number of people connect to the internet to conduct their own research and are given the ability to contribute to publicly accessible data. This has elevated the risk for the spread of misinformation.
In a 2018 literature review, Roetzel indicates that information overload can be seen as a virus—spreading through (social) media and news networks.
At New York's Web 2.0 Expo in 2008, Clay Shirky's speech indicated that information overload in the modern age is a consequence of a deeper problem, which he calls "filter failure", where humans continue to overshare information with each other. This is due to the rapid rise of apps and unlimited wireless access. In the modern information age, information overload is experienced as distracting and unmanageable information such as email spam, email notifications, instant messages, Twitter, and Facebook updates in the context of the work environment. Social media has resulted in "social information overload", which can occur on sites like Facebook, and technology is changing to serve our social culture. As people view increasing amounts of information in the form of news stories, e-mails, blog posts, Facebook statuses, Twitter, Tumblr posts and other new sources of information, they become their own editors, gatekeepers, and aggregators of information. Social media platforms create a distraction as users attention spans are challenged once they enter an online platform. One concern in this field is that massive amounts of information can be distracting and negatively impact productivity and decision-making and cognitive control. Another concern is the "contamination" of useful information with information that might not be entirely accurate (information pollution).
The general causes of information overload include:
A December 2007 New York Times blog post described E-mail as "a $650 billion drag on the economy", and the New York Times reported in April 2008 that "e-mail has become the bane of some people's professional lives" due to information overload, yet "none of the really eliminates the problem of e-mail overload because none helps us prepare replies".
In January 2011, Eve Tahmincioglu, a writer for NBC News, wrote an article titled "It's Time to Deal With That Overflowing Inbox". Compiling statistics with commentary, she reported that there were 294 billion emails sent each day in 2010, up from 50 billion in 2009. Quoted in the article, workplace productivity expert Marsha Egan stated that people need to differentiate between working on e-mail and sorting through it. This meant that rather than responding to every email right away, users should delete unnecessary emails and sort the others into action or reference folders first. Egan then went on to say "We are more wired than ever before, and as a result need to be more mindful of managing email or it will end up managing us."
The Daily Telegraph quoted Nicholas Carr, former executive editor of the Harvard Business Review and the author of The Shallows: What The Internet Is Doing To Our Brains, as saying that email exploits a basic human instinct to search for new information, causing people to become addicted to "mindlessly pressing levers in the hope of receiving a pellet of social or intellectual nourishment". His concern is shared by Eric Schmidt, chief executive of Google, who stated that "instantaneous devices" and the abundance of information people are exposed to through e-mail and other technology-based sources could be having an impact on the thought process, obstructing deep thinking, understanding, impeding the formation of memories and making learning more difficult. This condition of "cognitive overload" results in diminished information retaining ability and failing to connect remembrances to experiences stored in the long-term memory, leaving thoughts "thin and scattered". This is also manifest in the education process.
Viktor Mayer-Schönberger, author of Delete: The Virtue of Forgetting in the Digital Age, argues that everyone can be a "participant" on the Internet, where they are all senders and receivers of information. On the Internet, trails of information are left behind, allowing other Internet participants to share and exchange information. Information becomes difficult to control on the Internet.
The BBC reports that "every day, the information we send and receive onlinewhether that's checking emails or searching the internetamount to over 2.5 quintillion bytes of data."
There have been many solutions proposed for how to mitigate information overload. Research examining how people seek to control an overloaded environment has shown that people purposefully using different coping strategies. In general, overload coping strategy consists of two excluding (ignoring and filtering) and two including (customizing and saving) approaches. Excluding approach focuses on managing the quantity of information, while including approach is geared towards complexity management.
Johnson advises Self-discipline which helps mitigate interruptions and for the elimination of push or notifications. He explains that notifications pull people's attentions away from their work and into social networks and e-mails. He also advises that people stop using their iPhones as alarm clocks which means that the phone is the first thing that people will see when they wake up leading to people checking their e-mail right away.
Clay Shirky states:
Consider the use of Internet applications and add-ons such as the Inbox Pause add-on for Gmail. This add-on does not reduce the number of e-mails that people get but it pauses the inbox. Burkeman in his article talks about the feeling of being in control is the way to deal with information overload which might involve self-deception. He advises to fight irrationality with irrationality by using add-ons that allow you to pause your inbox or produce other results. Reducing large amounts of information is key.
Dealing with IO from a social network site such as Facebook, a study done by Humboldt University showed some strategies that students take to try and alleviate IO while using Facebook. Some of these strategies included: Prioritizing updates from friends who were physically farther away in other countries, hiding updates from less-prioritized friends, deleting people from their friends list, narrowing the amount of personal information shared, and deactivating the Facebook account.
Some cognitive scientists and graphic designers have emphasized the distinction between raw information and information in a form that can be used in thinking. In this view, information overload may be better viewed as organization underload. That is, they suggest that the problem is not so much the volume of information but the fact that it cannot be discerned how to use it well in the raw or biased form it is presented. Authors who have taken this view include graphic artist and architect Richard Saul Wurman and statistician and cognitive scientist Edward Tufte. Wurman uses the term "information anxiety" to describe humanity's attitude toward the volume of information in general and their limitations in processing it. Tufte primarily focuses on quantitative information and explores ways to organize large complex datasets visually to facilitate clear thinking. Tufte's writing is important in such fields as information design and visual literacy, which deal with the visual communication of information. Tufte coined the term "chartjunk" to refer to useless, non-informative, or information-obscuring elements of quantitative information displays, such as the use of graphics to overemphasize the importance of certain pieces of data or information.
Economics often assumes that people are rational in that they have the knowledge of their preferences and an ability to look for the best possible ways to maximize their preferences. People are seen as selfish and focus on what pleases them. Looking at various parts on their own results in the negligence of the other parts that work alongside it that create the effect of IO. Lincoln suggests possible ways to look at IO in a more holistic approach by recognizing the many possible factors that play a role in IO and how they work together to achieve IO.
Information Age
General causes
Email
Web accuracy
Social media
Effects of information overload
Responding to information overload
The problem of organization
Responding to Information Overload in email communication
Responses of business and government
In medicine
Related terms
See also
Further reading
External links
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