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Emic () and etic () refer to two kinds of field research done in anthropology, folkloristics, linguistics, and the social sciences and behavioral sciences, and viewpoints obtained from them.
The emic approach is an insider's perspective, which looks at the Belief, values, and practices of a particular culture from the perspective of the people who live within it. This approach aims to understand the cultural meaning and significance of a particular behavior or practice, as it is understood by the people who engage in it.
The etic approach is an outsider's perspective, which looks at a culture from the perspective of an outside observer or researcher. This approach tends to focus on the observable behaviors and practices of a culture, and aims to understand them in terms of their functional or evolutionary significance. The etic approach often involves the use of Standardization measures and frameworks to compare different cultures and may involve the use of concepts and theories from other disciplines, such as psychology or sociology.
The emic and etic approaches each have their own strengths and limitations, and each can be useful in understanding different aspects of culture and behavior. Some Anthropologist argue that a combination of both approaches is necessary for a complete understanding of a culture, while others argue that one approach may be more appropriate depending on the specific research question being addressed.
Although emics and etics are sometimes regarded as inherently in conflict and one can be preferred to the exclusion of the other, the complementarity of emic and etic approaches to anthropological research has been widely recognized, especially in the areas of interest concerning the characteristics of human nature as well as the form and function of human social systems.Jingfeng, Xia (2013). An Anthropological Emic–Etic Perspective on Open Access Practices Academic Search Premier.
Emic and etic approaches to understanding behavior and personality fall under the study of cultural anthropology, which states that people are shaped by their cultures and their subcultures, and we must account for this in the study of personality. One way is looking at things through an emic approach. This approach "is culture specific because it focuses on a single culture and it is understood on its own terms." As explained below, the term "emic" originated from the specific linguistic term "phonemic", from phoneme, which is a language-specific way of abstracting ...
When these two approaches are combined, the "richest" view of a culture or society can be understood. On its own, an emic approach would struggle with applying overarching values to a single culture. The etic approach is helpful in enabling researchers to see more than one aspect of one culture, and in applying observations to cultures around the world.
The terms were also championed by anthropology Ward Goodenough and Marvin Harris with slightly different connotations from those used by Pike. Goodenough was primarily interested in understanding the culturally specific meaning of specific beliefs and practices; Harris was primarily interested in explaining human behavior.
Pike, Harris, and others have argued that cultural "insiders" and "outsiders" are equally capable of producing emic and etic accounts of their culture. Some researchers use "etic" to refer to outsider accounts, and "emic" to refer to insider accounts.
Margaret Mead was an anthropologist who studied the patterns of adolescence in Samoa. She discovered that the difficulties and the transitions that adolescents faced are culturally influenced. The hormones that are released during puberty can be defined using an etic framework, because adolescents globally have the same hormones being secreted. However, Mead concluded that how adolescents respond to these hormones is greatly influenced by their cultural norms. Through her studies, Mead found that simple classifications about behaviors and personality could not be used because peoples’ cultures influenced their behaviors in such a radical way. Her studies helped create an emic approach of understanding behaviors and personality. Her research deduced that culture has a significant impact in shaping an individual's personality.Friedman, Howard S., and Miriam W. Schustack. Personality: Classic Theories and Modern Research. Boston: Pearson Allyn & Bacon, 2012. Print.
Carl Jung, a Swiss psychoanalyst, is a researcher who took an emic approach in his studies. Jung studied mythology, religion, ancient rituals, and dreams, leading him to believe that there are archetypes that can be identified and used to categorize people's behaviors. Archetypes are universal structures of the collective unconscious that refer to the inherent way people are predisposed to perceive and process information. The main archetypes that Jung studied were the persona (how people choose to present themselves to the world), the anima and animus (part of people experiencing the world in viewing the opposite sex, that guides how they select their romantic partner), and the shadow (dark side of personalities because people have a concept of evil; well-adjusted people must integrate both good and bad parts of themselves). Jung looked at the role of the mother and deduced that all people have mothers and see their mothers in a similar way; they offer nurture and comfort. His studies also suggest that "infants have evolved to suck milk from the breast, it is also the case that all children have inborn tendencies to react in certain ways." This way of looking at the mother is an emic way of applying a concept cross-culturally and universally.
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