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Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian Luxury goods fashion house founded in Milan by Giorgio Armani which designs, manufactures, and distributes and retails haute couture, ready-to-wear, leather goods, , accessories, and Interior design. Armani licenses its name and branding to Luxottica for eyewear; L'Oréal for fragrances and cosmetics; and Fossil Group for watches and jewelry. It is considered Italy's third-biggest fashion group behind Gucci and Prada.Valentina Za (July 25, 2017), Armani reorganises brands as revenue, profit margins slip Reuters.
The company signed a license with Gruppo Finanziario Tessile (GFT) in 1978. It partnered with L'Oreal on a licensing agreement for the production and distribution of fragrances, cosmetics and beauty products in 1980Ian Simpson (March 1, 2008), L'Oreal in talks to take Armani stake: report Reuters. and with Luxottica for eyewear in 1988. . . . back to the beginning : Giorgio Armani:'I did it my way' International Herald Tribune, April 9, 2002. Armani also entered into a manufacturing and distribution license with Simint in 1991 when the company launched A|X Armani Exchange.Courtney Colavita (May 3, 2001), Armani to launch bid for Simint SpA buyout Women's Wear Daily. By 1993, the Armani name was represented by 23 licensees and two large joint ventures in Japan.Alex Witchel (February 7, 1993), Armani Disarmed New York Times.
By the 1990s, the company's strategy was to cancel licenses and take production in-house in a bid to exert more control over quality and distribution. Manufacturing arrangements later brought back in-house include the acquisition of Antinea (1990), Simint (1996) and Intai (1998). In 2000, after buying factories from GFT, Armani formed a joint venture with Zegna for the production and distribution of the Collezioni men's collection. Armani also increased to 85 percent of its share in the joint venture in Japan with Itochu.
Also in the early 2000s, Armani opened five megastores designed by Massimiliano and Doriana Fuksas, starting with the opening of the Armani/Manzoni store in Milan in 2000, which carries all of the company's brands. Other such venues are in Hong Kong (Armani/Chater House, opened in 2002), Munich (Armani/Fünf Höfe, opened in 2003), Tokyo (Armani/Ginza Tower, opened in 2007) and New York City (Armani/Fifth Avenue, opened in 2009).Luisa Zargani (July 12, 2007), Armani’s Vision to Tower Over Tokyo Women's Wear Daily.
From 2003 until 2012, Safilo Group held the exclusive license for Armani-branded eyewear before losing it again to LuxotticaValentina Za (November 16, 2011), Luxottica to take over Armani licence from Safilo Reuters.Antonella Ciancio (November 16, 2011), Safilo stock recovers from Armani contract loss Reuters.Luisa Zargani (November 16, 2011), Armani License Moves to Luxottica Women's Wear Daily. until 2037.Claudia Cristoferi and Mimosa Spencer (September 14, 2022), In new era, Ray-Ban owner extends partnership with Armani Reuters. Beginning in 2007, the company teamed up with Samsung to develop a line of high-end electronic goods. Armani to launch mobile phone with Samsung Reuters, September 23, 2007.Stacy Meichtry (September 24, 2007), Armani Links With Samsung For Electronics Line Wall Street Journal.Marie-Louise Gumuchian (October 9, 2009), Giorgio Armani extends designer touch to new mobile Reuters.
In 2007, Giorgio Armani confirmed to Reuters that he had been approached by Beiersdorf in 2005 about a potential merger but had since been too distracted by other projects to pursue that option.Sophie Hardach (November 7, 2007), Armani slams funds, warms to L'Oreal, Nivea maker Reuters. In 2016, he confirmed he had established the Giorgio Armani FoundationDeborah Ball (July 31, 2016), Giorgio Armani Lays Groundwork for Future of His Fashion House Wall Street Journal. which, while aiming to fund social projects, is also to “safeguard the governance assets of the Armani Group and ensure that these assets are kept stable over time."Luisa Zargani (May 14, 2012), Giorgio Armani Creating a Foundation? Women's Wear Daily.Luisa Zargani (July 29, 2016), Giorgio Armani Sets Up Foundation to Own His Company Women's Wear Daily. By 2017, the company was seen as a prime candidate for a stock market listing.Giulia Segreti (January 14, 2017), Giorgio Armani 2016 net revenues down 5 percent, 2017 still 'complicated' Reuters. In 2021, Giorgio Armani ruled out merging with either LVMH or KeringValentina Za (April 7, 2021), Giorgio Armani could consider an Italian partner - magazine Reuters. and reportedly also ruled out an offer by Stellantis to acquire a minority stake.Pamela Barbaglia, Gwénaëlle Barzic, Silvia Aloisi and Sarah White (July 16, 2021), EXCLUSIVE: Agnelli heir held Armani tie-up talks to build luxury empire - sources Reuters.
In February 2020, Armani was the first fashion brand to decide to close its runway shows to the public amid the beginning COVID-19 pandemic, holding the event without an audience.Claudia Cristoferi (January 4, 2022), Armani to cancel January men's, haute couture shows due to COVID-19 surge Reuters. By March 2020, all of its Italian production plants started producing single use medical overalls.Claudia Cristoferi (March 26, 2020), Italy's Armani converts fashion sites to produce medical overalls Reuters.
In 2021, luxury yacht maker The Italian Sea Group announced that Giorgio Armani SpA would invest in the company's IPO at the Italian Bourse.Elisa Anzolin (May 17, 2021), Luxury yacht maker Italian Sea Group secures Armani's backing in IPO Reuters.
In 2016, the fashion house stopped using animal fur in all of its collections, citing the availability of "valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals."Alexandra Gibbs," Giorgio Armani Pledges To Go 100% Fur Free," CNBC, 23 March 2016.
According to The Wall Street Journal and other sources, in addition to the couture line Armani Privé, Giorgio Armani and Emporio Armani are the company's ready-to-wear lines that show at Milan fashion week. In addition, selling at lower prices are Armani Collezioni, Armani Exchange and Armani Jeans.
Over the years, Emporio Armani underwear campaigns featured David Beckham (2008–2010), Victoria Beckham (2009), Cristiano Ronaldo (2010), Megan Fox (2010), Rihanna (2011) and Rafael Nadal (2011). The brand's watch ad campaign has featured Shawn Mendes (2019), among others. Several campaigns were photographed by Mert Alas and Marcus Piggott.
Emporio Armani also teamed up with Reebok to create fashion shoes under the label EA7.
Emporio Armani is also the official kit supplier of Italian football side SSC Napoli under its EA7 brand.
To accelerate the development of the nascent line, Giorgio Armani co-established the joint venture company Presidio Holdings Ltd in 2005 alongside Como Holdings, the company owned by the Singaporean tycoon Ong Beng Seng that, since 1994, has held the production and distribution license for A/X Armani Exchange in the United States, Canada, Central America and South America and Asia-Pacific.
Initially, the company held 25% of Presidio Holdings, with the remaining 75% being in the hands of Como Holdings. In 2008, Giorgio Armani acquired an additional 25% stake. In 2014, it acquired the remaining 50% "ensuring full ownership of the brand, which has 270 stores and over 3,000 employees", the company said in a statement.
Armani Exchange products are available exclusively in 270 stores in 31 countries and on the brand's website.
Armani Junior has 167 independent boutiques around the globe, which only sell the sub-label. The label is also sold in other stores by the label including Armani/Casa, Armani Jeans or Emporio Armani. In total, 308 independent and franchise Armani stores sell the Armani Junior and Armani Baby products throughout the whole world. In addition, the label is available in selected department stores everywhere in the world, for example Neiman Marcus, Saks Fifth Avenue, Breuninger and Peek & Cloppenburg.
In May 2014, actress Quvenzhané Wallis was named the face of Armani Junior.
Armani collaborates with Rubelli and the Molteni Group to build the home collection. As the Architectural Digest reported in February 2012, that Armani/Casa includes state-of-the-art kitchens, sold under the Armani/Dada name – a partnership with Molteni Group, as well as luxurious fabrics produced in collaboration with Rubelli. Armani/Roca is a partnership with Roca, which provides Giorgio Armani with bathroom furniture and accessoires. The sub-label consisting of variegated products is sold in 183 independent Armani stores as well as selected retailers throughout the world.
Armani/Casa is used in the Armani hotels, equipped New York City apartment and decorated the scenes for the 2013 film Paranoia.
Armani/Dolci sells chocolates, jams, honey, tea, shortbread biscuits, sugar and pralines. The brand is mostly part of other Armani stores but has got an independent boutique in Taichung, Taiwan. In total, 152 stores sell Armani/Dolci products.
Over the years, Armani created various limited Armani/Dolci products to celebrate special occasions. For example, Armani designed chocolate Easter eggs, heart-shaped boxes with red, pink and lilac chocolate truffles for Valentine's Day, as well as a Ramadan collection for the Muslim holiday featuring refined colors of art and no alcohol. In addition, Armani/Dolci sells special delicate collections for Christmas and its significant anniversaries.
The Armani/Dolci brand is well received by both critics and the public.
The flowers used for the Armani/Fiori arrangements come mostly from the Netherlands. The label uses a large selection of , as well as exotic and tropical flowers alongside more traditional flowers such as , and . Each collection is personally designed by Giorgio Armani himself as he wants to transport an "Asian feel". In addition, Armani/Fiori offers decorative elements like vases, flowerpots, candles and lanterns. For the collections, Armani uses precious materials like alabaster, Marble, and wood in the shape of cylinders, cubes, and rhomboids. Giorgio Armani also designed special floral arrangements for occasions like Valentine's Day and spring collections. The labels floral arrangements are used in the Armani hotels.
The second club opened in 2011 in Milan. The hotel is located in a palazzo on Via Manzoni in the heart of the city.
Armani Beauty has been a major supporter of the Venice Film Festival since 2018 and was the event's main sponsor in 2019.Sandra Salibian (September 2, 2019), Armani Beauty Fetes Sponsorship of Venice Film Festival Women's Wear Daily.
Also in 2019, A|X Armani Exchange became the first fashion brand to debut in the world of e-sports — professional multiplayer video game competitions — when it sponsored the Italian team Mkers for the 2019–20 season.Sandra Salibian (May 20, 2019), A|X Armani Exchange to Sponsor E-sports Team Women's Wear Daily.
Among others, Armani designed suits for Italy's delegations to the 2009 FINA World Aquatics ChampionshipsJessica Bumpus (July 1, 2009), In The Armani Swim British Vogue. and the 2012 Summer OlympicsLisa Jucca (May 11, 2012), Olympics - Italy vies for fashion medal with Armani suits Reuters. as well as for the country's national football team at the UEFA Euro 2020.Philip Willan (June 4, 2021), Giorgio Armani suits for Italy team derided as chef's outfits The Times. Since 2021, the company has been a sponsor of the Scuderia Ferrari, supplying formal attire and travel wear to the Ferrari team's management, drivers and technicians to be worn at official events and during transfers linked to Formula One’s Grand Prix international races.Sandra Salibian (March 9, 2021), Giorgio Armani to Dress Scuderia Ferrari’s Team Women's Wear Daily. The company also makes kits for Serie A football side Napoli under its EA7 brand. At the ATP Tour circuit, Armani dressed so many professional players like Simone Bolelli, Fabio Fognini and Lorenzo Sonego.
In a 2014 report, Greenpeace publicly criticized Armani and other luxury brands after having found traces of chemicals that can pollute waterways in children's clothing and shoes; in response, the company committed to abolishing all chemicals which could cause environmental damage to production sites by 2020.Isla Binnie (February 17, 2014), Greenpeace finds waterway pollutants in luxury fashion brands Reuters. Also in 2014, Giorgio Armani SpA paid 270 million euros to Italian tax authorities to settle a dispute over payments from the group's subsidiaries abroad.Isla Binnie (April 18, 2014), Fashion house Armani pays 270 mln euros to settle Italian tax dispute - paper Reuters.
In 2015, Giorgio Armani Corp's former general counsel Fabio Silva filed a $75 million lawsuit in the New York Supreme Court against the company, accusing it of discriminating against him because of his Mexican origins and firing him for having cancer.Vicki M. Young (September 15, 2015), Giorgio Armani Corp. Faces $75 Million Lawsuit Women's Wear Daily.Robert Iafolla (September 16, 2015), Former Armani GC sues company for racial and disability discrimination Reuters.
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