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Pinku eiga refers in Japan to movies produced by independent studios that includes nudity (hence 'pink') or deals with sexual content.Thomas and Yuko Mihara Weisser. 1998. Japanese Cinema Encyclopedia: The Sex Films. Vital Books. This encompasses everything from dramas to action thrillers and exploitation film features. Many pink films would be analogous to such as or .

Independent studios that release pink films include , Shintōhō Eiga, Kokuei and Xces. The phrase 'pink film' came into use after the major began advertising some of its movies as 'porno' in 1971 and another major switched to producing only films later that year.e.g. Jasper Sharp. 2008. Behind the Pink Curtain: The Complete History of Japanese Sex Cinema. Fab Press.)

Until the early 2000s, they were almost exclusively shot on 35 mm film. Recently, filmmakers have increasingly used video (while retaining their emphasis on soft-core narrative). Many theaters swapped 35mm for video projectors and began relying on old videos to meet the demand of triple-feature showings.

Films that are now regarded as pink films became wildly popular in the mid-1960s, and made up a large part of the Japanese domestic market through the mid-1980s.

(2025). 477002682X, Kodansha International. 477002682X
In the 1960s, the pink films were largely the product of small, independent studios. Around 1970, the major studio Nikkatsu started focusing almost exclusively on erotic content, but Toei, another major film production company, started producing a line of what came to be known as Pinky Violence films. With their access to higher production values and talent, some of these films became critical and popular successes. Though the appearance of the adult video led viewers to move away from pink film in the 1980s, films in this genre are still being produced.


Description
The "pink film", or "eroduction" (erotic production) as it was first called,Domenig. Vital Flesh. "The term pink eiga was first coined in 1963 by journalist Murai Minoru. But it did not come into general use until the late 1960s. In the early years the films were known as 'eroduction films' (erodakushon eiga) or 'three-million-yen-films' (sanbyakuman eiga)." is a cinematic genre without an exact equivalent in the West. Though called pornography, the terms "", "" and "" have been suggested as more appropriate, although none of these precisely matches the pink film genre.
(1998). 9781889288529, Vital Books: Asian Cult Cinema Publications. .

The Japanese film ethics board Eirin has long enforced a ban on the display of genitals and pubic hair. This restriction forced Japanese filmmakers to develop sometimes elaborate means of avoiding showing the "working parts", as American film historian puts it. He wrote:

To work around this censorship, most Japanese directors positioned props—lamps, candles, bottles, etc.—at strategic locations to block the banned body parts. When this was not done, the most common alternative techniques are digital scrambling, covering the prohibited area with a black box or a fuzzy white spot, known as a or "fogging".Weisser. p. 23.

Some have claimed that it is this that gives the Japanese erotic cinema its particular style. Richie wrote:

Richie makes a distinction between the erotic films of the major studios such as Nikkatsu and Toei as against the low-budget pink films produced by independents such as OP Eiga.

Contrasting the pink film with Western pornographic films, Pia Harritz says, "What really stands out is the ability of pinku eiga to engage the spectator in more than just scenes with close-ups of genitals and finally the complexity in the representation of gender and the human mind."

Richie and Harritz enumerate the fundamental elements of the pink film formula as:

  1. The film must have a required minimum quota of sex scenes.Richie. The Japanese Eroduction pp. 159–160. "In theory, directors are instructed to aim at some kind of sex scene every five minutes; in practice, however, it has proved almost impossible to construct a story-line which allows this, with the results that sex scenes are sometimes fewer but somewhat longer."
  2. The film must be approximately one hour in duration.Domenig. Vital Flesh. "Pink eiga... typically 60 minutes long..."
  3. It must be filmed on 16 mm or 35 mm film within one week.Richie. The Japanese Eroduction p. 157. "The shooting-time for each remains short—a week at the most..."
  4. The film must be made on a very limited budget.Harritz. Writing in 2006, Pia Harritz gives the required budget as about $35,000.


History

Background
In the years since the end of World War II, eroticism had been gradually making its way into Japanese cinema. The first kiss to be seen in Japanese film—discreetly half-hidden by an umbrella—caused a national sensation in 1946.
(1994). 9780586205761, HarperCollins.
Although throughout the 1940s and early 1950s nudity in Japanese movie theaters, as in most of the world, was a taboo,Weisser, p. 22. some films from the mid-50s such as 's female pearl-diver films starring buxom , began showing more flesh than would have previously been imaginable in the Japanese cinema. During the same period, the films on the teen-age "Sun Tribe", such as Kō Nakahira's (1956), introduced unprecedented sexual frankness into Japanese films.
(1987). 9780870118159, Kodansha.

Foreign films of this time, such as 's Summer with Monika (1953), 's (1958), and 's Immoral Mr. Teas (1959) introduced female nudity into international cinema, and were imported to Japan without problem. Nevertheless, until the early 1960s, graphic depictions of nudity and sex in Japanese film could only be seen in single-reel "stag films," made by film producers such as those depicted in 's film The Pornographers (1966).


First wave (The "Age of Competition" 1962–1971)
The first wave of the pink film in Japan was contemporary with the similar U.S. genres, the "nudie-cuties" and "roughies". Nudity and sex officially entered Japanese cinema with Satoru Kobayashi's controversial and popular independent production ( Nikutai no Ichiba, 1962), which is considered the first true pink film.Weisser, p. 21. Made for 8 million yen, Kobayashi's independent feature film took in over 100 million yen. Kobayashi remained active in directing pink films until the 1990s. , the star of the film, went on to become one of the leading early pink film stars, appearing in over 600, and earning the title "Pink Princess".

In 1964, maverick , theater and film director directed Daydream, a big-budget film distributed by the major studio Shochiku. Takechi's Black Snow (1965), resulted in the director's arrest on charges of obscenity and a high-profile trial, which became a major battle between Japan's intellectuals and the establishment. Takechi won the lawsuit, and the publicity surrounding the trial helped bring about a boom in the production of pink films.

In her introduction to the Weisser's Japanese Cinema Encyclopedia: The Sex Films, actress calls this period in pink film production "The Age of Competition".Weisser, p. 12. Though Japan's major studios, such as and made occasional forays into erotica in the 1960s, such as director 's Gate of Flesh (1964)—the first Japanese film from one of the big four major studios to contain nudity, the majority of erotic films were made by the independents. Independent studios such as Nihon Cinema and World Eiga made dozens of cheap, profitable "eroductions". Among the most influential independent studios producing pink films in this era were Shintōhō Eiga (the second studio to use this name), , Kantō, and . Typically shown on a three-film program, these films were made by these companies to show at their own chain of specialty theaters.Richie. A Hundred Years of Japanese Film

Another major pink film studio, Wakamatsu Studios, was formed by director Kōji Wakamatsu in 1965, after quitting Nikkatsu. Known as "The Pink Godfather",Weisser, p. 287. and called "the most important director to emerge in the pink film genre",

(1988). 9780253319616, Indiana University Press. .
Wakamatsu's independent productions are critically respected works usually concerned with sex and extreme violence mixed with political messages. His most controversial early films dealing with and sadism are The Embryo Hunts In Secret (1966), (1967), and Go, Go, Second Time Virgin (1969).

Three other important pink film directors of this time, , and are known as "The Heroes of the First Wave".Weisser, p. 105. In 1965, the same year as Wakamatsu became independent, directors Kan Mukai and established their own production companies—Mukai Productions and Aoi Eiga.

(2025). 9781903254547, FAB Press.

The "first queen of Japanese sex movies" was ,Weisser, p. 81. who made films at World Eiga and Nihon Cinema with director Kōji Seki.Weisser, p. 79. Other major Sex Queens of the first wave of pink film included ,Weisser, p. 131. Mari Iwai,Weisser, p. 441. Keiko Kayama,Weisser, p. 151. and Miki Hayashi.Weisser, p. 153. Other pink film stars of the era include Tamaki Katori, who appeared in many films for Giichi Nishihara and Kōji Wakamatsu; Kemi Ichiboshi, whose specialty was playing the role of a violated innocent;Weisser, p. 103. and Mari Nagisa.Weisser, p. 197. Younger starlets like , and were starting their careers and already making names for themselves in the pink film industry, but are best remembered today for their work with Nikkatsu during the 1970s.


Toei Porno
Most exploitation films produced in the 1960's were made by low-budget independent companies. The major studio released a few films with female nudity, starting with Kunoichi ninpō in 1964 by director . In films like his ero-guro series and Joys of Torture series of the late 1960s director provided a model for Toei's sexploitation ventures by "establishing a queasy mix of comedy and torture."Macias, p. 189.

In 1972, Richie reported, "In Japan, the eroduction is the only type of picture that retains an assured patronage."Richie. The Japanese Eroduction, p. 158. To tap into this market, Toei began advertising some of its films using the English word 'porno,' a new word at the time. Onsen mimizu geisha directed by and starring was the first such in July 1971.

Producer Kanji Amao designed a group of series— shigeki rosen (Sensational Line), ijoseiai rosen (Abnormal Line), and harenchi rosen (Shameless Line), today referred to by English critics as Toei's "Pinky Violence".Macias, p. 189 Most of Toei's films in this style used eroticism in conjunction with violent and action-filled stories. Several of these films have the theme of strong women exacting violent revenge for past injustices. The series was launched with the Delinquent Girl Boss ( Zubeko Bancho) films starring . Other series in the Pinky Violence genre included 's Girl Boss ( ) films, and the Terrifying Girls' High School films, both starring and .Macias, p. 190Chris D., p. 10.

Other examples of Toei's films in this genre include 's Sasori (Scorpion) series of women in prison films based on 's . Starting with (1972), the Scorpion series starred , who had left Nikkatsu Studios to distance herself from their Roman Porno series. Toei also set the standard for Japanese films (a subgenre imported from Italy) with the critically acclaimed School of the Holy Beast (1974) directed by . Toei also produced a whole series of erotic samurai pictures such as Bohachi Bushido: Clan of the Forgotten Eight (Bōhachi Bushidō: Poruno Jidaigeki) (1973).


Nikkatsu Roman Porno
In 1971, Takashi Itamochi, president of Nikkatsu, Japan's oldest major film studio, decided to stop his own company's involvement with action films and start making sexploitation films.
(2025). 9781569316818, Cadence Books.
Like Toei, Nikkatsu had made some previous films in the sexploitation market, such as Story of Heresy in Meiji Era (1968) and Tokyo Bathhouse (1968), which featured over 30 sex-film stars in cameo appearances.Weisser, pp. 420, 434. Nikkatsu launched its Roman Porno series in November 1971 with , starring .Sato. p. 244. The film became a huge hit, inspired 20 sequels within seven years, established Shirakawa as Nikkatsu's first "Queen", and successfully launched the high-profile Roman Porno series. Director says that the process of making Roman Porno was the same as that of making a pink film except for the higher budget.. Interviewed by Weisser, Thomas and Yuko Mihara Weisser. (1998). "An Interview with Masaru Konuma; An exclusive ACC interview with Nikkatsu's most notorious director conducted... in Tokyo on November 6, 1998." in Asian Cult Cinema, #22, 1st Quarter 1999, p. 21."The company wanted to convince people that these movies were somehow different, perhaps to make them immediately socially acceptable. However—from the creator's side—there was no difference between the making of Roman Porn and Pink." Nikkatsu made these higher-quality sexploitation films almost exclusively, at an average rate of three per month,
(1994). 9780586205761, HarperCollins.
for the next 17 years.

Nikkatsu gave its Roman Porno directors a great deal of artistic freedom in creating their films, as long as they met the official minimum quota of four nude or sex scenes per hour.Weisser, p. 204 The result was a series that was popular both with audiences and with critics.Macias, p. 187. "While single men and curious couples alike lined up for roman porno fare, film critics had no hesitations about singing their praises." One or two Roman Pornos appeared on the top-ten lists of Japanese critics every year throughout the run of the series.

(1987). 9780804430784, The Ungar Publishing Company.
Nikkatsu's higher-quality sex films essentially took the pink film market away from the smaller, independent studios until the mid-1980s, when adult videos began to lure away much of the pink film's clientele.

Tatsumi Kumashiro was one of the major directors of the Roman Porno. Kumashiro directed a string of financial and critical hits unprecedented in Japanese cinematic history, including Ichijo's Wet Desire (1972) and Woman with Red Hair (1979), starring .Weisser, p. 495. He became known as the "King of Nikkatsu Roman porno" , director of A Woman Called Sada Abe (1975), is judged by many critics today to have been the best of Nikkatsu's Roman Porno directors.Weisser, pp. 323, 359.

(1985). 9780893562472, Salem Press.
The subgenre of the Roman Porno was established in 1974 when the studio hired to star in Flower and Snake (based on an novel), and Wife to be Sacrificed, both directed by Masaru Konuma.Konuma, p. 22–23. Tani's immense popularity established her as Nikkatsu's third Roman Porno Queen, and the first of their S&M Queens.Weisser, p. 329. Tani was also directed by the important director Shôgorô Nishimura in titles that became classics, such as (1978). Other subgenres developed under the Roman Porno line included "Violent Pink", established in 1976 by director .Hasebe, Yasuharu. (1998). Interviewed by Thomas and Yuko Mihara Weisser in Tokyo, 1999, in Asian Cult Cinema, #25, 4th Quarter, 1999, p. 39.


1980s
When ownership of first became widespread in the early 1980s, adult videos made their appearance, and quickly became highly popular. As early as 1982, the AVs had already attained an approximately equal share of the adult entertainment market with theatrical erotic films.Weisser, p. 29. In 1984, new government censorship policies and an agreement between (the Japanese film-rating board) and the pink-film companies added to Nikkatsu's difficulties by putting drastic new restrictions on theatrical films. Theatrical pink movie profits dropped 36% within a month of the new ruling. Eirin dealt a serious blow to the pink film industry in 1988 by introducing stricter requirements for sex-related theatrical films. Nikkatsu responded by discontinuing their Roman Porno line. Bed Partner (1988) was the final film of the venerable 17-year-old Roman Porno series. Nikkatsu continued to distribute films under the name Ropponica, and pink films through Excess Films, however these were not nearly as popular or critically respected as the Roman Porno series had been in its heyday.Weisser, pp. 30, 63, 155. By the end of the 1980s, adult videos had become the main form of adult cinematic entertainment in Japan.

The dominant directors of pink films of the 1980s, , and are known collectively as "The Three Pillars Of Pink".Weisser, p. 231. All three were veterans of the pink film industry since the 1960s. Coming to prominence in the 1980s, a time when the theatrical porn film was facing considerable difficulties on several fronts, this group is known for elevating the pink film above its low origins by concentrating on technical finesse and narrative content. Some critics dubbed the style of their films " pink art".

By the time Nakamura joined Nikkatsu in 1983, he had already directed over 100 films.Weisser, p. 60 While the plots of his films, which could be extremely misogynistic, were not highly respected, his visual style earned him a reputation for "erotic sensitivity." Nakamura directed one of Japan's first widely distributed, well-received films with a homosexual theme, (1983),Weisser, p. 229 for Nikkatsu's ENK Productions, which was founded in 1983 to focus on gay-themed pink films. Some of Nakamura's later pink films were directed in collaboration with Ryūichi Hiroki, and Hitoshi Ishikawa under the group pseudonym Go Ijuin.Weisser, p. 383.

Banmei Takahashi directed "intricate, highly stylistic pinku eiga",Weisser, p. 183. including New World of Love (1994), the first Japanese theatrical film to display genitals.Weisser, p. 292. Another prominent cult director of this era, , is known for his Herschell Gordon Lewis-influenced "splatter-eros" films, which bridge the genres of horror and erotica.Weisser, pp. 126–127.


1990s
Nikkatsu, Japan's largest producer of pink films during the 1970s and 1980s, filed for bankruptcy protection in 1993.Macias, p. 188. Nevertheless, even in this most difficult period for the pink film, the genre never completely died out, and continued exploring new artistic realms. Indeed, at this time the pink film was viewed as one of the last refuges of the "" in Japan. So long as the director provided the requisite number of sex scenes, he was free to explore his own thematic and artistic interests.Zeze, Takahisa quoted in

Three of the most prominent pink film directors of the 1990s, , Toshiki Satō and all made their directorial debuts in 1989. A fourth, Hisayasu Satō, debuted in 1985. Coming to prominence during one of the most precarious times for the pink film, these directors worked under the assumption that each film could be their last, and so largely ignored their audience to concentrate on intensely personal, experimental themes. These directors even broke one of the fundamental pink rules by cutting down in the sex scenes in pursuit of their own artistic concerns. Their films were considered "difficult"—dark, complex, and largely unpopular with the older pink audience. The title pinku shitennō was applied to these directors, at first sarcastically, by disgruntled theater owners. On the other hand, Roland Domenig, in his essay on the pink film, says that their work offers "a refreshing contrast to the formulaic and stereotyped films that make up the larger part of pink eiga production, and are strongly influenced by the notion of the filmmaker as auteur."


21st century
The newest prominent group of seven pink film directors all began as assistant directors to the shitennō. Their films display individualistic styles and introspective character indicative of the insecurity of Japan's post-bubble generation. Known together as the pinku shichifukujin they are , , , , Yūji Tajiri, and . Ueno was the first director of this group to rise to prominence, acting as an "advance guard" for the group when his (1994) won the "Best Film" award at the Pink Grand Prix.Sharp, Behind the Pink Curtain, p. 311. Founded in 1989, the Pink Grand Prix has become a yearly highlight for the pink film community by awarding excellence in the genre and screening the top films.

The 2000s have seen a significant growth in international interest in the pink film. Director Mitsuru Meike's The Glamorous Life of Sachiko Hanai (2003) made an impression in international film festivals and gained critical praise. A planned annual "women-only" pink film festival was first held in in 2007, and again in November 2008. In 2008, a company called Pink Eiga, Inc. was formed with the sole purpose of releasing pink films on DVD in the U.S.


Directors
While some directors have used pink films as a steppingstone for their careers, others work exclusively with the genre. Some notable directors of pink films include:


Actresses
Some notable pinku eiga actresses include:


Notable pink films and related genres

Pink films


Nikkatsu "Roman Porno"
  • (Nishimura, 1971)
  • Ichijo's Wet Desire (Kumashiro, 1972)
  • Flower and Snake (Konuma, 1974)
  • Wife to be Sacrificed (Konuma, 1974)
  • A Woman Called Sada Abe (Tanaka, 1975)
  • (Konuma, 1976)
  • Watcher in the Attic (Tanaka, 1976)
  • Fairy in a Cage (Kōyū Ohara, 1977)
  • (Ohara, 1978)
  • (Nishimura, 1978)
  • (A series of six films, 1978–1994)
  • Woman with Red Hair (Kumashiro, 1979)
  • (, 1979)
  • Love Hotel (Shinji Sōmai, 1985)


Toei "Pinky violence"
  • Shogun's Joys of Torture (, 1968)
  • (Itō, 1972)
  • Girl Boss Guerilla (Norifumi Suzuki, 1972)
  • (Norifumi Suzuki, 1973)
  • Sex & Fury (Norifumi Suzuki, 1973)
  • Female Yakuza Tale: Inquisition and Torture (Teruo Ishii, 1973)
  • School of the Holy Beast (Norifumi Suzuki, 1974)
  • (Yukio Noda, 1974)
  • Deep Throat in Tokyo (Mukai, 1975)


Awards
Outstanding pink films and their actors and directors have been given awards both from the adult entertainment industry and from the mainstream film community. The following is a partial listing.


Hochi Film Award
Mainstream film award.
1979
  • Best Actress— for The Woman with Red Hair'Weisser, p. 331.


Kinema Junpo awards
Cinema bi-weekly journal film award.
1969
  • Best Independent Film—Shinya Yamamoto for Spring of Ecstasy (1968)Weisser, pp. 417–418.
1972
  • Best Director and Best Scriptwriter—Tatsumi Kumashiro for Ichijo's Wet LustWeisser, p. 204.


Nikkatsu awards
studio's in-house awards.
1985 1987


Ona-Pet Award
Tabloid magazine award for "the girl you think of while masturbating". The other yearly award was given for the "Tsuma No Mibun", or "girl you would like to marry."
1976


Pink Grand Prix
Hosted every April by PG magazine. Currently the major pink film award ceremony. Founded 1989, covers 1988–present.
  • See: Pink Grand Prix


Pinky Ribbon Awards
Annual award held by the Pink Link magazine. 2004–present.
  • See: Pinky Ribbon Awards


Yokohama Film Festival
Mainstream film festival awards.
1985
  • Best New Director Shūsuke Kaneko for Kōichirō Uno's Wet and Swinging, OL yurizoku 19 sai and Eve-chan-no himeWeisser, p. 448. Awards for Shusuke Kaneko at


Zoom-Up Awards
The Zoom-Up Film Festival (ズームアップ映画祭) pink film awards began in 1980 for movies released in the previous year. "1980: 第一回ズームアップ映画賞開催" The awards continued to at least 1994. Since no listing of the awards seems to be presently available, the following scattered references are what items can be gleaned from the web.

1st Zoom-Up Awards (1980)

  • Best Film—Shōjo nawa geshō directed by for Shintōhō EigaSharp, p. 366
  • Best Actress—Mayuko Hino
  • Best Supporting Actor—Masayoshi Nogami
  • Best Supporting Actress—Naomi Oka
  • Best Director—

2nd Zoom-Up Awards (1981)

  • Best Supporting Actress—Cecile Goda
  • Best Director—

3rd Zoom-Up Awards (1982)

  • Best Actor—Shirō Shimomoto
  • Best Supporting Actor—Hiroshi Imaizumi
  • Best Supporting Actress—Kayoko Sugi
  • Best Director—

5th Zoom-Up Awards (1984)

  • Best Supporting Actor—Makoto Yoshino
  • Best Director—Yōjirō Takita

6th Zoom-Up Awards (1985)
– Held in , Tokyo in May 1985.

  • Best Actor—Tōru Nakane
  • Best Director—Yōjirō Takita

7th Zoom-Up Awards (1986)

  • Best Actor—Tōru Nakane

8th Zoom-Up Awards (1987)

  • Best Actor—Shirō Shimomoto
  • Best Actress—Kyōko Hashimoto
  • Best Supporting Actor—
  • Best Director—Motusuga Watanabe

9th Zoom-Up Awards (1988)

  • Best Actress—Kaori Hasegawa
  • Best Supporting Actor—Kinkichi Ishibe
  • Best Director—Hitoshi Ishikawa
  • Best New Director—Daisuke Goto


Bibliography


External links

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