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Superunion, known as Superunion Worldwide Limited legally, was a global brand and design consultant, headquartered in London. It is a wholly owned subsidiary of WPP plc. Superunion was formed after five agencies merged in January 2018, and employs 500 people across 16 offices. Brand Union - About Us
In 2023, Superunion merged with Design Bridge to create Design Bridge and Partners.
In 1992, Brand Union and Robinson Lambie-Nairn partnered as a cross-platform entity that could allow areas of design beyond their branding and broadcast heritage to work together. Robinson Lambie-Nairn was first formed in 1976 by Colin Robinson and Martin Lambie-Nairn. During the same year, Sampson and Allen led the formation of Enterprise identity Group with Jim Johnson of Anspach Grossman Portugal, Flavio Gomez of Sidjakov Berman Gomez, and Miles Young of Ogilvy & Mather in Asia who owned a design network based in Hong Kong and Taiwan called Artistree. This was in response to the globalisation of international brands, particularly in Asia. The founding businesses were transitioned into a new brand, Enterprise IG, which was launched in 1996. Allen and Johnson became Joint CEOs of the newly formed business.
The business grew organically and by acquisition. This began in 1999 when it became the holding company for Lambie-Nairn & Company. It acquired Horniak and Canny in Australia, Springham Anderson in Singapore, Brindfors Design in Stockholm, Winderlich design in Hamburg and in 2001 Brown KSDP (part of the Tempus acquisition made by WPP) decided to join Enterprise IG - adding offices in Johannesburg, Cape Town, Amsterdam and Paris. This took Enterprise IG to over $100m revenue, 19 offices, and over 700 employees. That year Enterprise IG topped the Design Week 100 league table. In July 2001, Enterprise IG acquired The Identity Business, Ireland's leading brand and identity consultancy. The Enterprise IG global network expanded with 21 regional offices in 18 markets and formally became known as Brand Union in October 2007. LogoLounge - ENTERPRISE IG IS NOW THE BRAND UNION In 2008, co-founder Martin Lambie-Nairn left Lambie-Nairn & Company.
In 2018, Brand Union, The Partners, Lambie-Nairn, Addison, and VBAT merged to create the agency, Superunion. In 2022, WPP announced to merge Superunion with Design Bridge to create Design Bridge and Partners. It officially merged in April 2023.
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