Fish fingers (British English) or fish sticks (American English and Canadian English) are a Food processing made using a whitefish such as cod, hake, haddock, or pollock, which has been battered or breaded and formed into a rectangular shape. They are commonly available in the frozen food section of supermarkets. They can be baked in an oven, Grilling, Shallow frying, or Deep frying.
The food restrictions during and after WWII expanded the consumption of fish fingers, but companies struggled to maintain decent quality. The commercialization of fish fingers may be traced to 1953 when the American company Gorton-Pew Fisheries, now known as Gorton's, was the first company to introduce a frozen ready-to-cook fish finger; the product, named Gorton's Fish Sticks, won the Parents magazine Seal of Approval in 1956. Pacific Fisherman 54 (1956) p. 55. The developer of those fish sticks was Aaron L. Brody.
There was an abundance of herring in the United Kingdom after World War II. Clarence Birdseye test-marketed herring fish fingers, a product he had discovered in the United States,Cyril Dixon, "The facts of fish fingers", The Independent, 21 August 1994 ( online)David Hillman and David Gibbs, Century Makers: One hundred clever things we take for granted which have changed our lives over the last one hundred years, London: Weidenfeld, 1998 / New York: Welcome Rain, 1999, under the name "herring savouries". These were tested in Southampton and South Wales against "cod fingers", a comparatively bland product used as a control. Shoppers, however, confounded expectations by showing an overwhelming preference for the cod. "Teatime staple marks half century ", BBC News, 26 September 2005. The snack was nearly called Battered Cod Pieces, until a poll of Birds Eye workers opted for the snappier Fish Fingers.Clayton, Hugh: "Constancy of fish fingers a symbol of calm in a trade of frequent change" in The Times, 9 May 1980, p 17.
During the late 1980s and early 1990s, the Sweden frozen food brand Findus released a fish finger product with a coating of French fries in place of breadcrumbs under the name "Crostinos".
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