Bulgarisation (), also known as Bulgarianisation () is the spread of Bulgarian culture beyond the Bulgarians ethnic space. Historically, unsuccessful assimilation efforts in Bulgaria were primarily directed at Muslims, most notably Bulgarian Turks, but non-Islamic groups have also faced cultural assimilation, like some Vlachs. Also, there were assimilation campaigns over the majority of Slavic speakers in Ottoman Macedonia, who although were known generally as "Bulgarians" by name,Vakalopoulos, Apostolos. History of Macedonia, 1354-1833. Salonica: Institute of Balkan Studies, 1973, p. 266.Koliopoulos, John S. Veremis, Thanos M. (2010). Modern Greece: A History since 1821. Chichester: Wiley-Blackwell, , p. 48. did not have a clear national identity, and the same occurred during World War II in Yugoslav Macedonia and in Greek Macedonia.Marshall Lee Miller, Bulgaria during the Second World War, Stanford University Press, 1975, , pp. 122-130.
Assimilation efforts continued thereafter, and many Muslims Muhacir. In the first post-independence census conducted by the Principality of Bulgaria 26.3% of respondents declared their mother tongue to be Turkish language/Gagauz language, but by 1934 (the final census conducted by the Tsardom of Bulgaria) only 9.7% of respondents declared themselves to be ethnically Turkish and information on the Turkic Gagauz population was not collected. This precipitous drop in the Turkish population of Bulgaria meant that by the time of the People's Republic of Bulgaria, many formerly Turkish-majority areas had become majority ethnically Bulgarian, because of the emigration to Turkey.
The idea that Bulgarian Turks shared a Slavic and Christian origin with the Bulgarians originated in the 1960s during Zhivkov's rule. The regime in Sofia often fell back on claims that the Ottoman Empire had planned and executed the "Islamization" and "Turkification" of Bulgaria. In 1985, a senior Bulgarian Communist Party official proclaimed that “The Bulgarian nation has no parts of other peoples and nations”. Briefing: Bulgaria's Muslims: From Communist assimilation to tentative recognition , Islamic Human Rights Commission
Notable among the Bulgarianisation campaigns of the Zhivkov era was the "Revival Process", a 1980s attempt to assimilate the Turkish population of Bulgaria. During the "Revival Process" assimilation efforts increased and those Muslims who had not already been made to adopt new sufficiently Bulgarian names in place of their original Turkish or Islamic names were made to do so. The "Revival Process" was followed by the "Big Excursion" which saw the expulsion of over 300,000 Bulgarian Turks from the country (and subsequent return of some of the victims). Following the fall of Todor Zhivkov, the "Revival Process" was reversed and people were free to revert to previous names or adopt the names they wished. Regardless, some of those who had been made to adopt a "Bulgarian" name continued using both it and their restored name. Legal Problems Arising of Using Both the Turkish and Bulgarian Name
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