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Grand Brand Rajini

ISBN 9788129125613
REGISTERED: 10/07/17
UPDATED: 08/18/18
Grand Brand Rajini

An original and unique take on brand management, using Rajinikanth's superstardom as a model for building and sustaining a successful brand.  In todays cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand an entity that is immedi- ately identified, trusted and respected

  • Grand Brand Rajini available on April 18 2016 from VitalSource for Https://" itemprop="offers" target="_external" title="" itemscope itemtype="">9.99
  • ISBN bar code 9788129125613 ξ1 registered April 18 2016
  • Product category is Book

  • # 9788129125613

In Grand Brand Rajini, P. C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analysing the actors career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level.

    ^ Grand Brand Rajini VitalSource. (revised Apr 2016)

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