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Branded Component Strategies: Ingredient Branding In B2b Markets
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ISBN 9783834919199
REGISTERED: 11/29/17
UPDATED: 04/22/21
Branded Component Strategies: Ingredient Branding In B2b Markets

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building


Specifications
  • Branded Component Strategies: Ingredient Branding In B2b Markets available on July 24 2018 from Indigo for 136.95
  • ISBN bar code 9783834919199 ξ1 registered December 09 2015
  • Product category is Book

  • # 978383491919

Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers'' (OEMs'') customers affects component suppliers'' market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.


References
    ^ Branded Component Strategies: Ingredient Branding In B2b Markets Indigo. (revised Jul 2018)

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