He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership-and not one of them is about coffee. Behar shows that if you think of your staff as people (not labor costs) they will achieve amazing results. He discusses the importance of building trust, telling hard truths, thinking independently, and more. And he shares inside stories of key turning points for Starbucks, as it fought to hang on to its culture while growing exponentially.
^Howard Behar, Janet GoldsteinIt's Not about the Coffee : Lessons on Putting People First from a Life at Starbucks by Howard Behar and Janet Goldstein (2009, Paperback)ISBN 9781591842729 (revised Nov 2015)
^It's Not About The Coffee: Lessons On Putting People First From A Life At StarbucksIndigo. ISBN 9781591842729 (revised Sep 2016)