Prem Shandasani is Associate Professor of Marketing,Director, Commonwealth-Singapore Chief Executives Program, Co-Director, Stanford-NUS and Berkeley-NUS Executive Programs
He was the former Director of the Master of Science (Marketing) Program and Director of the Office of Executive Education (English) at the NUS Business School, National University of Singapore. He holds a First Class Honors BBA degree from the National University of Singapore, and received his PhD from the University of Southern California, Los Angeles. His research and teaching interests include Brand Management, New Product Marketing, Retail Strategy, Relationship Marketing, and Cross-Cultural Consumer Behavior. He has taught in the USA and has received numerous commendations for teaching excellence. Aside from teaching graduate and executive MBA courses, Dr Shamdasani is very active in executive development and training for such clients as Caterpillar, Johnson & Johnson, Nokia, Samsung, Dupont, Asahi Glass, Philips, Siemens, Telenor, Exel, Royal Brunei Airlines, Singapore Airlines, GlaxoSmithKline, DaimlerChrysler, Ikea, Carrefour, Royal Ahold, NTUC Fairprice, Danone, Ceylinco, Singapore Tourism Board, National Service Affairs Dept, Ministry of Foreign Affairs and Commonwealth Secretariat (UK). He is actively involved in focus group research for consumer products companies and social marketing programs. His research publications have appeared in the leading regional and international journals and include the Journal of Consumer Research, European Journal of Marketing, Journal of Advertising Research, Asian Journal of Marketing, Asia Pacific Journal of Management and the Journal of Retailing and Consumer Services.