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Google Advertising Tools

ISBN 9781449389093
REGISTERED: 11/19/17
UPDATED: 10/20/19
Google Advertising Tools (ebook)

By Harold Davis PRINTISBN: 9780596155797 E-TEXT ISBN: 9781449389093 Edition: 2

  • Google Advertising Tools (ebook) available on July 17 2018 from VitalSource for Https://" itemprop="offers" target="_external" title="" itemscope itemtype="">27.99
  • ISBN bar code 9781449389093 ξ1 registered May 27 2016
  • Product category is Book

  • # 9781449389093

This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.Learn how to create effective campaign plans for your websiteUnderstand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)Drive traffic to your website and make money as an advertising hostAdd AdSense code and Google search to your siteLearn how content, search, and referral ads performCreate and edit AdWord campaignsMonitor AdWords activity and improve your campaign's performance

    ^ Google Advertising Tools (ebook) VitalSource. (revised Jul 2018)

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