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Lean Branding

  • Lean Branding available on October 17 2019 from Indigo for 31.5
  • Lean Branding: Creating Dynamics Brands To Generate Conversion available on October 26 2016 from NeweggBusiness for Https://" itemprop="offers" target="_external" title="" itemscope itemtype="">33.46
  • Lean Branding available on May 14 2016 from VitalSource for Https://" itemprop="offers" target="_external" title="" itemscope itemtype="">25.99
  • ISBN bar code 9781449373023 ξ1 registered August 07 2015
  • ISBN bar code 9781449373023 ξ2 registered October 26 2016
  • ISBN bar code 9781449373023 ξ3 registered May 14 2016
  • Product category is Book

  • # 978144937302
  • # 9SIV0UN4FD7869
  • # 9781449373023R180

If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.Learn exactly what a brand is—and what it isn’tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

    ^ Lean Branding Indigo. (revised Oct 2019)
    ^ Lean Branding: Creating Dynamics Brands To Generate Conversion, Oreilly & Associates Inc. NeweggBusiness. (revised Oct 2016)
    ^ Lean Branding VitalSource. (revised May 2016)

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