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Internet Retailing And Future Perspectives

ISBN 9781138940512
REGISTERED: 04/12/18
UPDATED: 10/02/23
Internet Retailing And Future Perspectives

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street

  • Internet Retailing And Future Perspectives available on March 25 2017 from Indigo for 287.0
  • ISBN bar code 9781138940512 ξ1 registered March 25 2017
  • Product category is Book

  • # 978113894051

With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing helping readers to take advantage of new digital technologies.This long-awaited new edition provides a thorough and substantial update to its solid core principle of e-retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.Updates to this edition includeSearch engine marketing and search engine optimizationNew and updated case studies, including Tesco¿s virtual store, Ray-Ban¿s smart mirror, IKEA¿s mobile catalogue and Nordstrom¿s TextStyleSocial networks and electronic word-of-mouth communicationNew chapter on ubiquitous retailingA brand new companion website to support tutorsWith accessibly written features such as key learning points, questions, think points and further reading,Internet Retailing and Future Perspectivesis ideal for anyone using, studying or researching e-commerce.

    ^ Internet Retailing And Future Perspectives Indigo. (revised Mar 2017)

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