Product Code Database
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street
With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing helping readers to take advantage of new digital technologies.This long-awaited new edition provides a thorough and substantial update to its solid core principle of e-retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.Updates to this edition includeSearch engine marketing and search engine optimizationNew and updated case studies, including Tesco¿s virtual store, Ray-Ban¿s smart mirror, IKEA¿s mobile catalogue and Nordstrom¿s TextStyleSocial networks and electronic word-of-mouth communicationNew chapter on ubiquitous retailingA brand new companion website to support tutorsWith accessibly written features such as key learning points, questions, think points and further reading,Internet Retailing and Future Perspectivesis ideal for anyone using, studying or researching e-commerce.
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