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Public Relations Cases

ISBN 9781136842450
REGISTERED: 03/28/18
UPDATED: 01/27/21
Public Relations Cases

This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts

  • Public Relations Cases available on April 16 2017 from VitalSource for Https://" itemprop="offers" target="_external" title="" itemscope itemtype="">12.0
  • ISBN bar code 9781136842450 ξ1 registered April 16 2017
  • Product category is Book

  • # 9781136842450R90

The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations.This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary public relations and the development of PR and communication strategies. The book also examines:The use of social media and blogging as a communications mediumThe growing importance of corporate social responsibility programmesLocal authority identity changeHigh profile international charitable fundraisingSports sponsorshipProperty sector PR.Featuring cases from around the world, including the UK, India, Korea, Demark, Croatia and the US, this book is an invaluable resource for teachers, researchers and students working in public relations, corporate communication and public affairs.

    ^ Public Relations Cases VitalSource. (revised Apr 2017)

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