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Online Consumer Behavior
 (

ISBN 9781136342219
REGISTERED: 04/22/18
UPDATED: 10/23/20
Online Consumer Behavior

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave


Specifications
  • Online Consumer Behavior available on April 03 2017 from VitalSource for Https://www.vitalsource.com/en-uk/textbooks?term=9781136342219&duration=90&cjsku=9781136342219R90" itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">17.66
  • ISBN bar code 9781136342219 ξ1 registered April 03 2017
  • Product category is Book

  • # 9781136342219R90

It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.


References
    ^ Online Consumer Behavior VitalSource. (revised Apr 2017)

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