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Visual Consumption

ISBN 9781134542468
REGISTERED: 05/18/19
UPDATED: 05/09/21
Visual Consumption

A key characteristic of the twenty-first century economy is 'the image'

  • Visual Consumption available on March 07 2017 from VitalSource for Https://" itemprop="offers" target="_external" title="" itemscope itemtype="">27.98
  • ISBN bar code 9781134542468 ξ1 registered July 10 2016
  • Product category is Book

  • # 9781134542468R90

Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays.Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

    ^ Visual Consumption VitalSource. (revised Mar 2017)

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