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Chinese Business
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ISBN 9781134141920
REGISTERED: 11/04/17
UPDATED: 11/23/20
Chinese Business

China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world


Specifications
  • Chinese Business available on February 11 2017 from VitalSource for Https://www.vitalsource.com/en-au/textbooks?term=9781134141920&duration=90&cjsku=9781134141920R90" itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">39.6
  • ISBN bar code 9781134141920 ξ1 registered February 17 2016
  • Product category is Book

  • # 9781134141920R90

Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies.Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.


References
    ^ Chinese Business VitalSource. (revised Feb 2017)

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