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The Bling Dynasty: Why The Reign Of Chinese Luxury Shoppers Has Only Just Begun
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Why the luxury market''s fate rests in Chinese walletsThe media has negatively focused on the Chinese political administration clamping down on gifting


Specifications
  • The Bling Dynasty: Why The Reign Of Chinese Luxury Shoppers Has Only Just Begun available on November 19 2019 from Indigo for 41.95
  • The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun (Wiley Finance) available on July 18 2015 from Amazon for 19.73
  • ISBN bar code 9781118950296 ξ2 registered June 24 2015
  • ISBN bar code 9781118950296 ξ1 registered December 19 2018
  • ISBN bar code 9781118950296 ξ3 registered July 18 2015
  • Product category is Book
  • Manufacturered by Wiley

  • # 978111895029

  • Product weight is 0 lbs.
Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers.As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year''s time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales.Readers will:Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquityLearn why Chinese are purchasing luxury items abroad and what it means for the future of the sectorGain insights on why there are no Chinese luxury brands challenging Western modelsRealize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptionsChina''s big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.

References
    ^ The Bling Dynasty : Why the Reign of Chinese Luxury Shoppers Has Only Just Begun by Erwan Rambourg (2014, Hardcover) (revised Dec 2018)
    ^ The Bling Dynasty: Why The Reign Of Chinese Luxury Shoppers Has Only Just Begun Indigo. (revised Nov 2019)
    ^ The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun (Wiley Finance), Wiley. Amazon. (revised Jul 2015)

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