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Created through a student-tested, faculty-approved review process, *GLOBAL, 2E* is an engaging and accessible solution to accommodate the diverse lifestyles of today''s learners


Specifications
  • Global (with Printed Access Card) available on October 15 2015 from Indigo for 83.95
  • GLOBAL (with Printed Access Card) available on August 04 2015 from ECampus for 77.95
  • Global 2, Student Edition available on July 18 2015 from Amazon for 34.49
  • ISBN bar code 9781111821753 ξ1 registered October 15 2015
  • ISBN bar code 9781111821753 ξ2 registered July 21 2013
  • ISBN bar code 9781111821753 ξ3 registered July 18 2015
  • Product category is Mike W Peng Business and Finance Management Management and Leadership Global with Printed Access Card Book
  • Manufacturered by Cengage Learning

  • # 978111182175
  • # 9781111821753N

  • Product weight is 1.5 lbs.
Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL, 2E is the first truly global business book to answer the big question, What determines the success and failure of firms around the globe? This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact on global business made by Japan''s recent triple disaster and the escalating violence in Libya. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including South Africa''s SABMiller, China''s Pearl River, and India''s Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL, 2E''s comprehensive package, including the CourseMate course management system, helps you teach students to become savvy, effective managers within today''s global business landscape.

References
    ^ (2012). Global (with Printed Access Card) Indigo. (revised Oct 2015)
    ^ (2013). GLOBAL (with Printed Access Card) ECampus. (revised Aug 2015)
    ^ Global 2, Student Edition, Cengage Learning. Amazon. (revised Jul 2015)

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