Great product! The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune) Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."
let's see, I'd say the real life true stories of this man are mind blowing. Some people only dream of opening a store a day, WOW... If he can do that, surely we can do amazing things in our businesses. Being a solicitor of private financing to flip houses, it's very cool to see how this man raised money to sell coffee, unimaginable in that time period. I especially like the relation where in the 1980's, cold coffee was poured down the sink. Then fast forward t..
So at Castle Rock, we are in the process of creating a vision statement, or perhaps creating some stronger branding within the community. Of course, there are hundreds of books from the religious community on this topic, but instead of reading the same stuff repackaged, I always look to read for other sources to create more creativity within myself. A leader needs a wide variety of material to think outside of the box, and when you think about Starbuc..