Product Code Database
   » » Barcode: 9780684856360
Tag Barcode '9780684856360'.
Tag
Mark as Favorite

The man Business Week calls the ultimate entrepreneur for the Information Age explains Permission Marketing—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing


Specifications
  • Permission Marketing: Turning Strangers Into Friends And Friends Into Customers available on April 11 2017 from Indigo for 29.99
  • Permission Marketing: Turning Strangers into Friends and Friends into Customers available on May 24 2016 from Amazon for 4.89
  • ISBN bar code 9780684856360 ξ2 registered April 11 2017
  • ISBN bar code 9780684856360 ξ3 registered April 11 2017
  • ISBN bar code 9780684856360 ξ4 registered May 24 2016
  • ISBN bar code 9780684856360 ξ1 registered July 03 2012
  • Product category is Book
  • Manufacturered by Simon & Schuster

  • # 978068485636
  • Product color is Yellow

  • Product weight is 0.68 lbs.
Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

References
    ^ Permission Marketing Seth Godin Hardcover (revised Jul 2012)
    ^ Permission Marketing : Turning Strangers into Friends and Friends into Customers by Seth Godin (1999, Hardcover) (revised Sep 2017)
    ^ Permission Marketing: Turning Strangers Into Friends And Friends Into Customers Indigo. (revised Apr 2017)
    ^ (1999). Permission Marketing: Turning Strangers into Friends and Friends into Customers, Simon & Schuster. Amazon. (revised May 2016)

Page 1 of 1
1
Bluestar Bluestar Bluestar Bluestar Blackstar

By A Customer Internet marketing and relationship marketing are the subject of numerous books, but Seth Godin's Permission Marketing does a better job of explaining the concepts better than any other single volume.Permission Marketing explains the differences between Interruption Marketing (old-style newspaper, TV and radio ads) and Permission Marketing--where visitors ask to be kept informed and willingly share information about themse..
( )

Account

Social:
Pages:  ..   .. 
Items:  .. 

Navigation

General: Atom Feed Atom Feed  .. 
Help:  ..   .. 
Category:  ..   .. 
Media:  ..   .. 
Posts:  ..   ..   .. 

Statistics

Page:  .. 
Summary:  .. 
1 Tags
2/10 Page Rank
6 Page Refs
3s Time
32 Sources