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The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit From It
 (

ISBN 9780471659501
REGISTERED: 11/18/17
UPDATED: 10/20/19
How companies turn value-added into real profitsThe Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services


Specifications
  • The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit From It available on October 20 2019 from Indigo for 30.99
  • ISBN bar code 9780471659501 ξ2 registered June 18 2015
  • ISBN bar code 9780471659501 ξ1 registered February 01 2015
  • Product category is Book

  • # 978047165950

Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that.Every day, good companies suffer because they create value for customers but aren''t able to keep their fair share. This is because most marketers can''t fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let''s the seller prove it to the customer!With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their value-added.Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.


References
    ^ The Dollarization Discipline : How Smart Companies Create Customer Value... and Profit from It by Jeffrey J. Fox and Richard C. Gregory (2004, Hardcover) (revised Mar 2015)
    ^ The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit From It Indigo. (revised Oct 2019)

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