Product Code Database
barcode-scavenger
   » » Barcode: 9780470862117
Tag Barcode '9780470862117'.
Tag
Mark as Favorite

Brand Stretch: Why 1 In 2 Extensions Fail, And How To Beat The Odds: A Brandgym Workout
 (

ISBN 9780470862117
REGISTERED: 11/19/17
UPDATED: 10/18/19
Brand Stretch: Why 1 In 2 Extensions Fail, And How To Beat The Odds: A Brandgym Workout

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself


Specifications
  • Brand Stretch: Why 1 In 2 Extensions Fail, And How To Beat The Odds: A Brandgym Workout available on July 11 2015 from Indigo for 71.99
  • ISBN bar code 9780470862117 ξ1 registered July 11 2015
  • Product category is Book

  • # 978047086211

Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.


References
    ^ Brand Stretch: Why 1 In 2 Extensions Fail, And How To Beat The Odds: A Brandgym Workout Indigo. (revised Jul 2015)

Page 1 of 1
1

Account

Social:
Pages:  ..   .. 
Items:  .. 

Navigation

General: Atom Feed Atom Feed  .. 
Help:  ..   .. 
Category:  ..   .. 
Media:  ..   .. 
Posts:  ..   ..   .. 

Statistics

Page:  .. 
Summary:  .. 
1 Tags
2/10 Page Rank
32 Page Refs
6s Time
32 Sources