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Real Data, Real People, Real Research.In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors practical approach and emphasis on being real has made this one of the worlds leading marketing research texts.


Specifications
  • Marketing Research with SPSS, 8th Edition available on February 04 2017 from ECampus for 261.69
  • Marketing Research available on May 24 2016 from Buy for 11.57
  • ISBN bar code 9780470087022 ξ1 registered July 21 2013
  • ISBN bar code 9780470087022 ξ2 registered May 24 2016
  • Product category is Book

  • # 9780470087022N

Real Data, Real People, Real Research.In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors practical approach and emphasis on being real has made this one of the worlds leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems. Filled with engaging, current examples drawn from the authors'' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.


References
    ^ (2013). Marketing Research with SPSS, 8th Edition ECampus. (revised Feb 2017)
    ^ Marketing Research Buy. (revised May 2016)

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