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Business-to-business: A Global Network Perspective
 (

ISBN 9780415740883
REGISTERED: 11/29/17
UPDATED: 04/21/21
Business-to-business: A Global Network Perspective

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders


Specifications
  • Business-to-business: A Global Network Perspective available on July 10 2018 from Indigo for 88.1
  • ISBN bar code 9780415740883 ξ1 registered August 20 2015
  • Product category is Book

  • # 978041574088

Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung. In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.


References
    ^ Business-to-business: A Global Network Perspective Indigo. (revised Jul 2018)

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