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Business To Business Marketing: Analysis And Practice In A Dynamic Environment
 (

ISBN 9780324072969
REGISTERED: 11/02/17
UPDATED: 04/26/18

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing


Specifications
  • Business To Business Marketing: Analysis And Practice In A Dynamic Environment available on January 14 2018 from CengageBrain for 170.49
  • ISBN bar code 9780324072969 ξ1 registered January 31 2017
  • Product category is Book

  • 1121948604153015639013166993501792840801
  • # 9780324072969

Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text.


References
    ^ Business To Business Marketing: Analysis And Practice In A Dynamic Environment CengageBrain. (revised Jan 2018)

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