Media Economics (Key Concerns in Media Studies) Publisher: Palgrave Macmillan Publish Date: 5/22/2015 Language: ENGLISH Pages: 176 Weight: 1.08 ISBN-13: 9780230293229 Dewey: 330
The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms. In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two ''heterodox'' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.