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A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.


Specifications
  • Media Economics available on August 25 2018 from Indigo for 41.5
  • Media Economics (key Concerns In Media Studies) available on July 28 2018 from NeweggBusiness for Https://www.neweggbusiness.com/Product/Product.aspx?Item=9SIV0UN4FP1325&nm_mc=afc-cjb2b&cm_mmc=afc-cjb2b-_-Books-_-Palgrave+Macmillan-_-9SIV0UN4FP1325&cjsku=9SIV0UN4FP1325" itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">37.23
  • Media Economics (key Concerns In Media Studies) available on June 23 2018 from Newegg for Https://www.newegg.com/Product/Product.aspx?Item=9SIA9UT3YA9331&nm_mc=AFC-C8Junction-MKPL&cm_mmc=AFC-C8Junction-MKPL-_-Books-_-Palgrave+Macmillan-_-9SIA9UT3YA9331&cjsku=9SIA9UT3YA9331" itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">37.23
  • ISBN bar code 9780230293229 ξ1 registered September 05 2016
  • ISBN bar code 9780230293229 ξ2 registered September 05 2016
  • ISBN bar code 9780230293229 ξ3 registered September 17 2016
  • Product category is Book

  • # 978023029322
  • # 9SIV0UN4FP1325
  • # 9SIA9UT3YA9331

The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms. In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two ''heterodox'' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.


References
    ^ Media Economics Indigo. (revised Aug 2018)
    ^ Media Economics (key Concerns In Media Studies), Palgrave Macmillan. NeweggBusiness. (revised Jul 2018)
    ^ Media Economics (key Concerns In Media Studies), Palgrave Macmillan. Newegg. (revised Jun 2018)

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