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Brand Media Strategy
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From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before...


Specifications
  • Brand Media Strategy available on April 19 2021 from Indigo for 22.11
  • Palgrave Macmillan available on February 01 2015 from Amazon for $9.99
  • ISBN bar code 9780230104747 ξ3 registered June 28 2015
  • ISBN bar code 9780230104747 ξ1 registered September 19 2015
  • ISBN bar code 9780230104747 ξ2 registered February 01 2015
  • Product category is Book
  • Manufacturered by Palgrave Macmillan

  • # 978023010474

  • Product size is 9.52"x6.41"x0.92"
  • Product weight is 0.93 lbs.
A New Guide To Incorporating Today's Powerful Media Tools Into A Comprehensive Brand Strategy from YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before.

References
    ^ (2010). Brand Media Strategy: Integrated Communications Planning in the Digital Era (revised Oct 2015)
    ^ (2010). Palgrave Macmillan, Palgrave Macmillan. Amazon. (revised Feb 2015)
    ^ Brand Media Strategy Indigo. (revised Apr 2021)

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Blackstar Blackstar Blackstar Blackstar Blackstar

There are a million seminars, workshops, articles, and blogs about "social media", "how to effectively reach your customer", etc. etc.---But if you are currently in the field of advertising/marketing/media--and this includes those who produce the "creative message"---or if you are a student considering this profession: READ THIS BOOK---and SAVE YOURSELF A LOT OF TIME AND MONEY skipping many of the aforementioned seminars, etc.Mr. Young does an elegant job in his simplicity of explaining, illustrating, and ..
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Bluestar Blackstar Blackstar Blackstar Blackstar

The emergence of the Internet has fundamentally transformed the media landscape. Clients, advertising agencies and media agencies have been scrambling to apply a greater degree of analytical objectivity to the traditional communications process and simultaneously apply a greater degree of subjective creativity to the increasingly diverse media landscape.Antony Young's book provides a roadmap for success in 21st century media planning. He explains clearly what makes today's communications planning differen..
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Blackstar Blackstar Blackstar Blackstar Blackstar

Antony's one of those at the top who gets it. Media has changed forever and that means a lot of work for the laggards to catch up and a lot of work for the leaders to stay ahead. His (and his agency's) take on the new world order is a must read for those buying, selling, planning, deciding and leading media.I work on the other side of the desk but plan to modify my approach to dealing with our customers based upon many of the learnings I pulled from Brand Media Strategy.
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