A New Guide To Incorporating Today's Powerful Media Tools Into A Comprehensive Brand Strategy from YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before.
There are a million seminars, workshops, articles, and blogs about "social media", "how to effectively reach your customer", etc. etc.---But if you are currently in the field of advertising/marketing/media--and this includes those who produce the "creative message"---or if you are a student considering this profession: READ THIS BOOK---and SAVE YOURSELF A LOT OF TIME AND MONEY skipping many of the aforementioned seminars, etc.Mr. Young does an elegant job in his simplicity of explaining, illustrating, and ..
The emergence of the Internet has fundamentally transformed the media landscape. Clients, advertising agencies and media agencies have been scrambling to apply a greater degree of analytical objectivity to the traditional communications process and simultaneously apply a greater degree of subjective creativity to the increasingly diverse media landscape.Antony Young's book provides a roadmap for success in 21st century media planning. He explains clearly what makes today's communications planning differen..
Antony's one of those at the top who gets it. Media has changed forever and that means a lot of work for the laggards to catch up and a lot of work for the leaders to stay ahead. His (and his agency's) take on the new world order is a must read for those buying, selling, planning, deciding and leading media.I work on the other side of the desk but plan to modify my approach to dealing with our customers based upon many of the learnings I pulled from Brand Media Strategy.