Management Strategy: Achieving Sustained Competitive Advantage, 2e, by Alfred Marcus, is a brief, focused paperback text, allowing ample time for the instructor to incorporate other materials commonly used in this course, such as cases, readings, and/or simulations
Management Strategy: Achieving Sustained Competitive Advantage: Achieving Sustained Competitive Advantage available on July 11 2018 from Indigo for 142.95
Management Strategy : Achieving Sustained Competitive Advantage available on September 05 2016 from ECampus for 101.02
Management Strategy: Achieving Sustained Competitive Advantage available on September 05 2016 from NeweggBusiness for itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">147.19
ISBN bar code 9780078137129 ξ1 registered November 30 2015
ISBN bar code 9780078137129 ξ2 registered July 21 2013
ISBN bar code 9780078137129 ξ3 registered September 05 2016
The text focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands for solutions. Whereas many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and, ultimately, outcomes, Management Strategy focuses on the types of analyses and strategic moves required, given the industry, environment, and a company''s internal resources. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization''s position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.