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Console Wars: Sega, Nintendo, and the Battle that Defined a Generation
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A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, GoodreadsFollowing the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.In 1990, Nintendo had a virtual monopoly on the video game industry


Specifications
  • Console Wars: Sega, Nintendo, And The Battle That Defined A Generation available on August 23 2018 from Indigo for 35.99
  • Console Wars available on November 29 2017 from Newegg for Https://www.newegg.com/Product/Product.aspx?Item=9SIABHA4P92661&nm_mc=AFC-C8Junction-MKPL&cm_mmc=AFC-C8Junction-MKPL-_-Books-_-Harpercollins-_-9SIABHA4P92661&cjsku=9SIABHA4P92661" itemprop="offers" target="_external" title="" itemscope itemtype="http://schema.org/Offer">7.76
  • Console Wars: Sega, Nintendo, and the Battle that Defined a Generation available on February 25 2015 from Amazon for 15.65
  • ISBN bar code 9780062276698 ξ2 registered February 13 2017
  • ISBN bar code 9780062276698 ξ3 registered January 30 2017
  • ISBN bar code 9780062276698 ξ1 registered July 04 2016
  • ISBN bar code 9780062276698 ξ4 registered February 25 2015
  • Product category is Book
  • Manufacturered by It Books

  • # 978006227669
  • # 9SIABHA4P92661

  • Product weight is 1.65 lbs.
Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

References
    ^ Console Wars : Sega, Nintendo, and the Battle That Defined a Generation (2014, Hardcover) (revised Jul 2016)
    ^ Console Wars: Sega, Nintendo, And The Battle That Defined A Generation Indigo. (revised Aug 2018)
    ^ Console Wars, Harpercollins. Newegg. (revised Nov 2017)
    ^ (2014). Console Wars: Sega, Nintendo, and the Battle that Defined a Generation, It Books. Amazon. (revised Feb 2015)

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