Encapsulated lycopene helps fight oxidation and fading Jaliala, coconut, olive, sunflower and jojoba oils : seals and anchors vivid pigments into the hair Oleo anti-fade complex keeps hair and hair colour in optimum condition Detangle and help restore hair with reviving red reflective condition. The hydrating formula contains jajala oil, plus the exclusive oleo antifade complex for colour-retention and radiance of red or copper colour-treated hair.
I bought it because I have dyed hair. Because it is so concentrated a bottle lasts for months so the initial cost is offset in a way that I am saving money by not buying the cheaper alternatives. After a month my hairdresser asked why my hair was thicker. It is because I am not using what is basically detergent, I guess.