PackIt is a freezable lunch cooler designed to keep contents cooler, longer: up to 10 hours (depending on external temperatures) Features a patented freezable gel permanently built into liner, no need for ice or gel packs, simply fold your PackIt flat and freeze overnight New! Zip closure to lock in cold, dry air; buckle handle clips onto totes, backpacks and strollers Perfect for healthy foods: dairy, fruits and veggies stay fresh all day, reducing waste and saving money Made from food-safe, nontoxic poly canvas; PVC, BPA, phthalate, lead free; Simple Care: interior wipes clean, spot clean exterior PackIt is the first freezable lunch bag that keeps anything you pack cooler, longer. Each PackIt has a patented freezable gel built permanently into its lining and the entire bag freezes to keep contents cool. The gel-lined walls chill a meal and 12 ounce (340ml) drink for up to 10 hours. (Depending on external temperatures). While other bags merely insulate, a frozen PackIt actually creates cold, eliminating the need for melting ice or bulky gel packs. PackIt keeps food cooler five times longer than other coolers which allows you to pack healthy foods such as: yogurt, milk, fruits and veggies. Uneaten food comes home still fresh and goes back into the refrigerator for the next day, which reduces waste and saves you money. Fold the PackIt Freezable Lunch bag flat and store it in the freezer overnight (12 hours) to freeze completely for maximum performance during use. The new zip closure locks in cold, dry air and a buckle handle easily clip onto totes, backpacks or strollers. PackIt products are made from food-safe, nontoxic poly canvas and are PVC, BPA, phthalate and lead free. Simple Care: interior wipes clean, spot clean exterior. Not machine or dishwasher safe. PackIt's Freezable Lunch Bag measures 10 Inch tall, 8 Inch wide and 5 Inch deep while open. When folded, it measures 8 Inch wide, 5 Inch deep and 2 Inch tall for easy storage in the freezer.