1 Coffee Brand in Colombia. Ground coffee made of the best quality coffee beans. Hand picked From Origin Using 100% Arabica Coffe Beans. Made and produced in Colombia Authentic Colombian Coffee 100% Colombian Ground coffee. Authentic Colombian Coffee Made and packed in origin. Sello Rojo is toasted and packed at source in Colombia for a very authentic and organic Colombian coffee experience. Only in Colombia the richness of soil, weather and topographic variety are mixed to produce the softest coffee in the world For years, families of coffee farmers have collected each bean to transform it into the most appreciated component, which after a careful process of roasting and grinding, has produced for more than 60 years the leader brand of coffee in Colombia, Café Sello Rojo, due to its taste and aroma.