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X-Rite M50101 ColorChecker White Balance Card

UPC 410000050767
REGISTERED: 05/24/18
UPDATED: 08/23/19
X-Rite M50101 ColorChecker White Balance Card
Rank: 43%
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X-Rite M50101 ColorChecker White Balance Card

  • X-Rite M50101 ColorChecker White Balance Card available on February 20 2015 from Amazon for 45.00
  • UPC bar code 410000050767 ξ1 registered February 20 2015
  • Product category is Electronic
  • Manufacturered by X-Rite
  • M50101

  • Product color is Black

  • Product weight is 0.29 lbs.
ColorChecker White Balance is a full-size version of the white reference square from the 24-patch ColorChecker Classic. The 24-patch ColorChecker Classic is scientifically engineered to prevent color shifts and provide a spectrally neutral, uniform surface Use to adjust your digital camera's color sensitivity to exactly match the ambient lighting conditions The ColorChecker White Balance target is now improved to enhance its effectiveness as a tool for white balancing a digital camera. When this card was first introduced to the market in 2003, popular opinion was that in order to accurately set the white balance of a camera the target needed to be white. However, through extensive testing with the latest major digital camera models, we have found that a more accurate color to use is a light gray. Therefore, the lightness level of the color has been changed to match the same formula currently used in the ColorChecker Passport. Lightness is not the only change. The target is also more spectrally neutral than the prior white formula. This ensures there is no color bias when using the target for white balancing and delivers a better color rendition. The new enhanced color formula will give photographers another level of color accuracy in their color managed digital workflow.

    ^ X-Rite M50101 ColorChecker White Balance Card, X-rite. Amazon. (revised Feb 2015)

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