LONG LASTING LIPSTICK: Pucker up for this brilliantly bold lipstick, with a comfortable texture & color that will stay all day, outlasting the average lipstick. From the 1st lipstick collection created by Kate Moss, inspired by her edgy, timeless style SMOOTH TEXTURE, EASY APPLICATION: Slanted tip for easy, precise application. Color goes on evenly and smoothly for a lip color that lasts and a soft comfortable texture that's never dry or flaky. Glides on like a balm, but with color that lasts and lasts BE YOU Rimmel London Lasting Finish is the perfect way to accentuate what makes you, you. Try with our full line of Rimmel products, including foundation, concealer, eyeliner, contouring kits, eye shadow, bronzer, lipstick, lip gloss, blush, & highlighter TRUE TO YOU What started with the first non-toxic mascara has lead to more than a century of legacy, leadership and innovation in affordable makeup, beauty products, and tools. At Rimmel, we're not here to define your look. We innovate to take you there RIMMEL QUALITY--Compare Rimmel quality beauty products with brands like L'Oréal, Maybelline, Revlon, NYX, e.l.f., Almay, Prestige, Julep, Lush, Milani, Clinique, MAC, Sonia Kashuk, Neutrogena, Physician's Formula, Elizabeth Mott, Sephora, and bareMinerals The 1st Lipstick collection created by Kate Moss. This lipstick provides high intensity colour for up to 8 hours. Formula infused with Black Diamonds, reflects light like never before. Captures all the flair, edge and timelessness of Kate's unique look.