I believe I've drank this coffee for 40 years. So obviously I enjoy it very much. It tastes IMHO like coffee should taste, not burned as some French roast does and not as if there should be tiny little oil skimmers with containment booms on top of it (I.e. Too oily). The only coffee that beats it is pure Kona coffee (Hint: most 'Kona' coffee is only 10% from Kona where the volcanic soil is the best in the world for coffee. If you really want great roasted Kona coffee I'd..