I have had the hardest time getting over sugar. When I found this tea, I was soooo grateful! It is so sweet with the different spices in it that I didn't need sugar....I love all natural...I think it's the chicory that sweetens it....love the cinnamon flavor and my daughter prefers hers cold. I also DON'T like black tea...I've tried and I've tried....this is a tea I can drink! And when I'm wanting something sweet, this helps so much.