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Launching New Ventures: An Entrepreneurial Approach, 4th Edition
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UPC 000618528071
REGISTERED: 11/20/17
UPDATED: 11/20/17
Launching New Ventures: An Entrepreneurial Approach, 4th Edition

In Launching New Ventures, Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business


Specifications
  • Launching New Ventures: An Entrepreneurial Approach, 4th Edition available on August 26 2017 from CengageBrain for 270.99
  • UPC bar code 000618528071 ξ1 registered November 02 2016
  • Product category is Book

  • # 9780618528073

A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Updated Case Studies and Entrepreneur Profiles showcase a range of high-profile start-ups and their founders, while accompanying discussion questions allow students to apply their analytical skills. The enhanced ancillary package--with new testing, video, and online resources--makes course management more efficient and learning more dynamic.


References
    ^ Launching New Ventures: An Entrepreneurial Approach, 4th Edition, Cengage Learning. CengageBrain. (revised Aug 2017)

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